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Digital Marketing Depot, Author at Search Engine Land

Digital Marketing Depot

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

Building an attribution strategy

Customer journeys are complex. Gaining an accurate and complete picture of your marketing attribution—which channels are producing leads and...

Are you wasting money on Google Ads?

Search advertising is the largest expense for most digital advertisers, yet many are uncertain they’re spending efficiently. Google Ads and Bing...

Deliver a more relevant search experience

This guide from Coveo provides practical and easy-to-implement tips to deliver a more intelligent and relevant search experience, along with...

2019 Martech Trends You Need To Know

Join the godfather of martech, Scott Brinker, for a live, exclusive look at the three overarching trends shaping marketing technology today and in...

12 leading call analytics vendors profiled

The flood of mobile calls to U.S. businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing...

What customers expect in the age of AI

Making big purchase decisions can be stressful, especially when the products are complex or expensive. People don’t just roll the dice. Buyers...

Choosing a marketing automation platform

Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer...