Using automation to boost PPC performance
Learn how automating bid management, scripts, error checking, reporting and ad copy can help marketers harness the power of automation to...
Learn how automating bid management, scripts, error checking, reporting and ad copy can help marketers harness the power of automation to...
At SMX West, Christi Olson and Brooke Osmundson covered a variety of ways PPC marketers can use audiences in Bing and Google to improve campaign...
The updated reporting grid also includes an Added/Excluded keywords...
Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a...
The Google ad diagnosis tool is currently down after showing data it should not have been showing. Google is investigating the...
In this wrap-up of our series on Google Search Console, get tips on the most productive uses of the GSC API....
Google Shopping product panel adds for "details", "reviews" and "stores"...
Google giveth, and Google taketh away -- or moveth. And the search giant is emailing Search Console users about these upcoming changes....
This script analyzes the performance of commonly found word sequences to deliver additional insights about historical ad...
The relationship between search terms matter and so does your choice between the funnel and category structures. Ted Ives and Adam Seybold...
Controversial 'link tax' and content filtering provisions part of the final language of the Directive....
Google's new service area business set up cleared addresses. If you're a service business, don’t try to add it back. Here's...
With so many marketing automation options available, it’s hard to know where to start – or how to disengage from your current provider....
Functionality is provided by DineTime as part of Reserve with...
With the Assistant now on a billion devices, the move was inevitable....
If you primarily use a desktop computer, you'll be happy to know that you can now reply to Google Maps reviews without opening a mobile...
Are keywords dead, or slowly dying? Columnist Andy Taylor believes that's up to Google as it controls keeping keyword negatives...
Marketers need to have a voice strategy that recognizes the different use cases of different hardware devices and channels....