Google: Top Heavy Update
Top Heavy was launched in January 2012 by Google as a means to prevent sites that were “top heavy” with ads from ranking well in its listings. Top Heavy is periodically updated. When a fresh Top Heavy Update happens, sites that have removed excessive ads may regain lost rankings. New sites deemed too “top heavy” may get caught.
5 ways ads are killing your site (& SEO)
We often don't consider the impact our website's ads could have on organic search visibility, but columnist Kristine Schachinger explains why...
Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads
Google’s head of search spam, Matt Cutts, announced that Google has released a refresh of its Page Layout Algorithm. The filter, also...
Have The Same Ad-To-Organic Ratio As Google Search? Then You Might Be Safe From The Top Heavy Penalty
At SMX Advanced tonight, Google’s head of search spam, Matt Cutts explained that if Google’s search results pages were run through...
It’s “Top Heavy 2” As Google Rolls Out Update To Its Page Layout Algorithm
Another week, another update to part of Google’s search algorithm. This time, Google announced a refresh of its Page Layout filter that...
The Top Heavy Update: Pages With Too Many Ads Above The Fold Now Penalized By Google’s “Page Layout” Algorithm
Do you shove lots of ads at the top of your web pages? Think again. Tired of doing a Google search and landing on these types of pages? Rejoice....