Bid optimization
Optimizing For Seasonality: 4 Critical Paid Search Strategies
November and December are the most seasonal months for search marketers. For retailers, this holiday shopping period continues to be the most...
Why You Should Pay Attention to Customer Loyalty + Lifetime Value
Consumers don’t always make a purchase within the same day or even the same week that they click on an ad, but that doesn’t mean the ad...
Get Rid Of Unwanted Clicks With Keyword Management
Every search marketer shares one important goal: get more of the traffic you want and less of the traffic you don’t. One of the best ways to...