broad match
Search Engine Marketing Helps Drive Back-to-School Sales
Summer may just be starting, but advertisers that want to do well this back-to-school shopping season need to plan now to make the most of this...
A Defense Of Broad Match For SEM
“A Sunday Afternoon on the Island of La Grande Jatte” by Georges Seurat is a renowned work of art that currently sits in the Art...
AdWords Bid Management And Account Structure Mistakes To Avoid
On my one-year anniversary of working as an AdWords practitioner instead of a Googler, Brad Geddes interviewed me about Quality Score for his...
Bing Ads Introduces Refined Broad Match Keyword Targeting
In an effort to help advertisers attract more click volume from the Yahoo Bing Network, Bing Ads has rolled out Broad Match keyword targeting....
4 Proven Methods For Improving B2B Ad Targeting
B2B marketers often use paid search for lead generation and customer acquisition purposes. Based on the lifetime value of a customer, many...
Hot Off The Press: PPC News, Tips & Tools From SMX West
Winters get long here in New England and so we often find ourselves travelling here and there to break up the long, dark winter and get some...