YP
YP Joins Google’s Premier SMB Partner Program
YP is the largest of the major U.S. yellow pages publishers (and local search providers), with roughly 4,000 sales and support reps and 575,000...
Yelp and YP Enter Into “Strategic” Content, Distribution Partnership
YP and Yelp have announced a strategic partnership that will in the near future provide YP advertisers with an enhanced presence on Yelp and...
Blind Study Finds YP Local Results Beat Google, Bing, Yahoo
A “blind” study commissioned by directory publisher and local ad network YP, performed by Crowdflower, found that YP’s local...
YP: Our Mobile Ad Network Second Only To Google
When the dust settles US mobile ad revenue will probably come in somewhere between $3 and $3.5 billion for 2012. Google is the clear market...
Are Yellow Pages Toast? Four Years Later We Review Ad Value
In 2007, I took some heat for pointing out that Google Trends showed declining searches for “yellow pages” while theorizing that...