This day in search marketing history: March 26
More sites move to Google mobile-first indexing, plus: Google penalizes entire site over one guest blog post, Google Maps logo bomb and more.
Refreshing existing content is vital to the SEO content lifecycle. Here are various ways ChatGPT can aid with content editing for SEO.
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More sites move to Google mobile-first indexing, plus: Google penalizes entire site over one guest blog post, Google Maps logo bomb and more.
Google Panda patent granted, plus: Microsoft starts IndexNow push, mobile-friendly update details, AdWords remarketing and more.
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Learn instances where using visual, HTML sitemaps make sense than simply relying on your website's navigational structure or XML sitemaps.
If you want consistency in your brand content and presence, you need to create brand style guidelines. This guide will explain how.
Learn how to navigate signal loss and achieve benefit-driven conversations with customers, led by privacy, with a customer data platform.
Google’s top 3 search ranking factors, plus: Google Maps blocks abusive business profile edits, Google penalties and more.
The new features, including automated ad creation and bulk edit improvements, are live today.
Page visits on Bing have risen 15.8% and Bing is becoming a more significant referral source for some publishers.
Some brands are recording a 94% increase in sales from prospecting customers, with a 28% year-on-year increase in return on ad spend.
Like it or not, the countdown to GA4 is winding down. Here's what you need to know.
This comprehensive guide deep dives into the state of marketing attribution, why it's important, the types of attribution models, and more.
The US government, worried about China's manipulation, seeks to manipulate TikTok to do what it wants.
Refreshing existing content is vital to the SEO content lifecycle. Here are various ways ChatGPT can aid with content editing for SEO.
Despite its limitations compared to Google Business Profile, Bing Places can be a solid source of local organic traffic for some industries.?
March 2022 product reviews update launches, plus: PPC salaries, Google Panda 3.4, Yahoo Search Direct and more.
The authoritative tech publication used ChatGPT to produce the majority of a satirical review, pointing out that it shouldn't rank. Yet it does.
Requests for more than 400 properties will be reviewed case-by-case and subject to close scrutiny before approval.
Reminders ads are now available to all advertisers globally.
Google has finally launched Bard. Here's a first look at indexing speeds, inconsistencies and search intent on Google's AI chatbot.
Google said it will link to citations when Bard directly quote at length from a webpage.
Optimize your PPC campaigns to improve your paid search results and ensure you get full value from your entire marketing program.
Pitching to the C-suite? Turn your enterprise SEO strategy into a story to help your bosses make better business decisions.?Here's how.
Understanding macro trends is crucial for making informed decisions in PPC. Here are tips for setting up the right monitoring processes.
Advertisers can boost bids with keywords to show ads to those shoppers who are searching for specific products, for a higher chance of converting purchase intent to a sale.
Be more efficient and still generate high ROI with personalized email campaigns backed by first-party data.
Google AdWords forces use of call extensions, plus: zero-click searches, rel=next/prev apology, PC search query volumes peak and more.
Google said the new Ranking section of the Search Status dashboard will show active updates as well as history up to 2020.
Advertisers can use this report to negotiate leverage when discussing compensation for a new position or pursuing a pay increase with current employers.
Google Bard suggests buying links, predicts the next Core Update and refuses to share links to its sources. We're off to a ridiculous start.
You can sign up for the waitlist if you are based in the US or UK.
Learn the three factors used to calculate quality score in Google Ads and how they impact overall campaign and account success.
This is powered by the DALL?E model and is rolling out to Bing Chat.
If you're using AI to provide valuable content, Google won't ding you. But consider some caveats when using AI for SEO content.
Unlock the entire MarTech experience, online March 28-29, for free. No hidden fees, no travel headaches, no time out of the office.
A look at how news publishers and media outlets can retain traffic, revenue and relevancy in the generative AI era.
Technology is changing… and so is your role. Learn how to adapt at MarTech.
No more rel=next/prev support on Google, plus: CTR patent, neural matching versus RankBrain, Google wins KinderStart case and more.
We are now seeing Bing Chat answers in the Bing Search results, in place of Bing Search Answers.
Understanding how diminishing returns apply to paid search will help you set better expectations when assessing your PPC performance.