Google Analytics 4 audience builder gains six new dimensions and metrics
The new metrics include country, manual term, mobile device info, minute, new vs returning and session duration.
Here are some early findings from a 30-query mini-study designed to push the limits of Google's generative AI search experience.
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The new metrics include country, manual term, mobile device info, minute, new vs returning and session duration.
Major advertisers have abandoned or reduced their spending on the platform. Can new Twitter CEO Linda Yaccarino turn things around?
The most popular video ads earned more than 214 million video views on YouTube – with four notable trends for advertisers.
Join us online, June 13-14, for this once-a-year, experts-only training and networking experience.
Use this script to provide GPT with facts about your account and get a performance summary that can be shared with clients and stakeholders.
Learn how to use ChatGPT to build your own customized SEO extensions, upload them on Google and use them on a daily basis for free.
The best modern marketing creates connections and builds customer loyalty by balancing the art and science of marketing.
Instacart's new search experience will feature sponsored product campaigns from consumer packaged goods (CPG) brands.
Bing Chat now supports 30 chat turns in a single conversation.
If your brand is looking to maximize its ROI on influencer marketing, data shows YouTube is the best place to focus right now.
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Want to get your B2B site growing again? Learn specific steps you can take to help combat decaying organic traffic on your site.
Start content mapping and create amazing customer experiences that lead to results. Here's everything you need to know about content maps.
To enable this, manage your preferences in location settings.
This webinar explores the intricacies of understanding customers' preferences and uncovers the game-changing potential of leveraging customer data.
Here's everything we know about how Instagram ranking algorithms work to help you maximize your visibility and engagement.
A well-known, top rated and trusted brand entity is the cornerstone of organic visibility. Here's how to build yours in five steps.
That means that Google won't default .ai domains as being geo-specific to Anguilla.
Google is investigating if this is a bug or a new enforcement of some kind.
Here are three specific examples of how AI can be used to dramatically reduce the time involved in optimizing for entities.
10 popular options when considering link-building service providers.
We trained ChatGPT on our content and turned our website into a chatbot so you can explore, experiment and learn more about search marketing.
The changes to the YouTube Shopping ad and Discovery products ad requirements aim to clarify policies and enforcement procedures.
Here are some early findings from a 30-query mini-study designed to push the limits of Google's generative AI search experience.
This new report is designed to help those who have not associated their Search Console Insights property to their Google Analytics property.
Expanding your B2B portfolio (when it makes sense) can help you beat your competitors and reach your goals. Here's what to consider.
Personalized moments can minimize privacy compliance risk and drive lead volume and customer loyalty without third-party cookies.
Plus, Bing Chat rolled out a number of improvements to SwiftKey.
Some have been wondering why their mobile-friendly sites are being crawled using the desktop crawler, well, it might be a reporting bug.
Here's a framework for maximizing Google Analytics 4 to improve your digital marketing strategy.
At the time of writing this story, the reports were delayed by over 65 hours.
Don't let your YouTube channel go to waste. Learn how to revitalize it and reap the rewards of a vibrant, engaged and lively audience.
The Universal Event Tracking Tag will update on June 29. Microsoft says the new data collection will help improve advertising performance.
Will 'old-school search' be gone in 10 years, thanks to ChatGPT, the new Bing and Google's new Search Generative Experience?
Businesses that do content marketing right have a huge competitive advantage. Here's what successful B2B content efforts look like.
Here's your early look at a variety of searches on the new Google Search Generative Experience.
In this webinar, learn ways OpenAI services can help, augment or assist users in their day-to-day content management tasks.
Company confirms the Taka chatbot, saying it is 'designed to help make it easier to discover entertaining and inspiring content on TikTok.'
Let us know how your stack has evolved over the last 12 months by taking our brief 2023 MarTech Replacement Survey.
Some of you who signed up for the waitlist will get an email notifying you that you have access to try out the new labs search experience.