How to establish your brand entity for SEO: A 5-step guide
A well-known, top rated and trusted brand entity is the cornerstone of organic visibility. Here's how to build yours in five steps.
Some have been wondering why their mobile-friendly sites are being crawled using the desktop crawler, well, it might be a reporting bug.
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A well-known, top rated and trusted brand entity is the cornerstone of organic visibility. Here's how to build yours in five steps.
That means that Google won't default .ai domains as being geo-specific to Anguilla.
Google is investigating if this is a bug or a new enforcement of some kind.
Here are three specific examples of how AI can be used to dramatically reduce the time involved in optimizing for entities.
10 popular options when considering link-building service providers.
We trained ChatGPT on our content and turned our website into a chatbot so you can explore, experiment and learn more about search marketing.
The changes to the YouTube Shopping ad and Discovery products ad requirements aim to clarify policies and enforcement procedures.
Here are some early findings from a 30-query mini-study designed to push the limits of Google's generative AI search experience.
This new report is designed to help those who have not associated their Search Console Insights property to their Google Analytics property.
Expanding your B2B portfolio (when it makes sense) can help you beat your competitors and reach your goals. Here's what to consider.
Personalized moments can minimize privacy compliance risk and drive lead volume and customer loyalty without third-party cookies.
Join us online, June 13-14, for this once-a-year, experts-only training and networking experience.
Plus, Bing Chat rolled out a number of improvements to SwiftKey.
Some have been wondering why their mobile-friendly sites are being crawled using the desktop crawler, well, it might be a reporting bug.
Here's a framework for maximizing Google Analytics 4 to improve your digital marketing strategy.
At the time of writing this story, the reports were delayed by over 65 hours.
Don't let your YouTube channel go to waste. Learn how to revitalize it and reap the rewards of a vibrant, engaged and lively audience.
The Universal Event Tracking Tag will update on June 29. Microsoft says the new data collection will help improve advertising performance.
Will 'old-school search' be gone in 10 years, thanks to ChatGPT, the new Bing and Google's new Search Generative Experience?
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Businesses that do content marketing right have a huge competitive advantage. Here's what successful B2B content efforts look like.
Here's your early look at a variety of searches on the new Google Search Generative Experience.
In this webinar, learn ways OpenAI services can help, augment or assist users in their day-to-day content management tasks.
Company confirms the Taka chatbot, saying it is 'designed to help make it easier to discover entertaining and inspiring content on TikTok.'
Let us know how your stack has evolved over the last 12 months by taking our brief 2023 MarTech Replacement Survey.
Some of you who signed up for the waitlist will get an email notifying you that you have access to try out the new labs search experience.
Learn how intelligence informs sellers through the ever-changing buyer journey on The MarTech Podcast.
Google said this change "will not affect your performance metrics at all."
Looking to boost your local SEO rankings? Consider adding pre-defined services to your Google Business Profile listing. Learn more here.
Take a closer look at how Google reviews, rankings, and ratings work together to help new businesses and get tips on how you can start getting reviews.
Between May 4 and May 17, there was a bug with Google Search that caused sites to get less traffic to their video content.
From privacy legislation to campaign consolidation, here’s a rundown of events that significantly impact the search marketing industry.?
Struggling to get buy-in for your SEO efforts? Here are four things you can do to help leadership understand the value of investing in SEO.
Learn these data-collection hacks to reach customers with the right message on the right channel.
Bard now includes Google Search images for visual responses. You can also ask Bard for images. Each image will be accompanied by its source.
Advertisers will have new video-first campaign types at their disposal, Video view campaigns and Lead gen campaigns.
Here's a recap of all the Ads and marketing news from Google's annual event, including lots of generative AI, new features and insights.
Google said this will help with newsy queries in specialized topic areas, such as health, politics, or finance.
More Google Ads improvements include top search categories for RSAs, campaign prefils, new tools for Ads Creative Studio and new insights.
Google AI can help you create Google Ads campaigns –?keywords, headlines, descriptions and assets –?directly within a chat experience.