Good morning, Marketers, listen to all of that buzz.

Since 2022 kicked off there’s been a noticeable shift in subject lines in my inbox. Everything is Metaverse! Web3! NFTs!

On one hand, it feels like we are indeed on the cusp of another leap forward in the digitalization of our lives, and it’s no surprise that companies are diving into the future. A colleague here recently reminded me that the things that humans dream up usually come to fruition. 

However, shiny object syndrome can also distract, and it’s unlikely that our 2022 KPIs are tied too closely to the metaverse-to-come.

So, for now, I’m staying grounded. After all, I’m still waiting on that flying car.

Henry Powderly,
VP, Content

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Webinar: The Ultimate Social Media Guide to Building Your Brand in 2022

Brands can’t argue the effectiveness of social marketing, or the need to cultivate a social presence to connect with their audience. The struggle is in keeping pace with the constant changes of the social landscape and how it relates to your brand’s health. Join NetBase Quid for insights from its comprehensive The State of Social 2022 report, including the biggest trends in social media that are shifting brand priorities and where the golden opportunities are for brands to connect meaningfully with targeted audiences.

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From MarTech

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