Good morning, Marketers, let’s get practical.

I saw some buzz this week about three prominent Google reps who were lamenting the amount of information they are allowed to share about core updates (Where’s that tiny violin when you need it?). In fact, they questioned the wisdom of announcing core updates at all.

FWIW, the main benefit we see in announcements is they give us a start and stop time so we can check for disruption within our properties. But the most meaningful “what happened” analysis has always come from the talented marketers who share data and insights with the community so we can learn what others won’t tell us.

It just all reminded me that some of the most actionable information out there is not coming from Google reps, even though they tend to get a lot of attention. It’s coming from all of you. 

With that in mind, here are synopses of 5 great SMX presentations by this incredible community of experts.

Henry Powderly,
VP, Content

IndexNow now officially co-sharing URLs between Microsoft Bing and Yandex

Plus, you can now use api.indexnow.org's endpoint to submit URLs.

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How to earn customer trust with inclusive marketing

Inclusivity is a marketing imperative. At SMX Next, Kelli Kemery explained how marketers can make their camapaigns more inclusive.

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Why your website needs Site Search

Did you know that 5-25% of all your site visitors use your Site Search bar? Did you know that Site Search visitors are more likely to make a purchase “today?” Site Search is the single most important piece of technology on your site that is used by visitors and customers to tell you exactly what they’re looking for, and in return, they expect results.

Learn more.

How to build a long-term, search-first marketing strategy

A transformed digital landscape means marketers must think search-first.

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DuckDuckGo passes 100 billion searches

DuckDuckGo, the privacy focused search engine, keeps growing steadily.

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Become a master of search marketing in 2022

Say hello to the SMX Master Classes… live, two-day deep dives into your search marketing specialty, featuring actionable tactics and invaluable Q&A with industry legends.

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Should your SEO team invest in SEO tools?

Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively.

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From MarTech

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