Barry Schwartz – Search Engine Land News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Wed, 12 May 2021 13:37:04 +0000 en-US hourly 1 https://wordpress.org/?v=5.6.4 Some new local search changes you should be aware of; Wednesday’s daily brief /some-new-local-search-changes-you-should-be-aware-of-wednesdays-daily-brief-348583 Wed, 12 May 2021 14:00:00 +0000 /?p=348583 Also, Google updated its event structured data report in Search Console.

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Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Good morning, Marketers, and we hope we got your name right today! ;) 

Let’s get local with today’s newsletter. I mean, with George Nguyen out this week, showing his mom around his local neighborhood, I assume local is the way to go when I take over his newsletter day.

As you will see in the newsletter topics below, there were a lot of local search stories recently, including Google My Business adding a call history report and Yelp adding custom location targeting features. But wait! There’s more: A Google bug from October 2019 through April 2021 showed a service area business address in the local shopping results when it should not have. 

In addition to that call history report you can read about below, Google is testing showing booking data in the performance report in Google My Business. They’re also showing some web analytics data for Google My Business websites.  Finally, if you want to stop Google’s robots (i.e. Google Assistant) from calling you, you can now turn off that setting in Google My Business.

How is the weather where you are this morning?

Barry Schwartz,
Local weather reporter

Yelp announces Custom Location Targeting, budget recommendations and more features to expand reach for local businesses

Yelp has announced a slew of updates aimed at giving business owners more control over their presence and reach on the platform. Custom Location Targeting (CLT) enables businesses to designate a specific location for ads to appear; previously, they could only advertise in a radius around their physical location. They can also use Yelp’s new machine learning-generated budget recommendations to optimize their campaigns.

These recommendations are based on the business’ profile, historical campaign performance and lookalike audience data. And, Yelp Connect’s new feature, Connect Audience Model, expands the publishing tool’s reach from people who’ve bookmarked or followed your Yelp profile to include people who’ve interacted with a similar business or searched a relevant category.

CLT has the potential to help businesses that operate in a geographic area different from their address, like home service providers or real estate businesses that offer virtual home tours. The Connect Audience Model can enable business owners to reach higher-intent audiences and the machine learning-generated recommendations may help advertisers optimize their budgets.

Read more here.

Google event structured data report may show more errors

Google has updated its Google Search Console enhancement report for event structured data/rich results to show more errors. In short, Google is now able to report on more issues with your event structured data. The company changed how it evaluates and reports errors for event structured data in its Search Console enhancement reports. 

Now Search Console is able to detect Event entities at all hierarchy levels, not just at the root level. Plus, Google said errors in recommended properties are now flagged as warnings rather than errors.

There is no reason to be concerned. This is a reporting change. Just review the errors and warnings and make an informed decision if you want to make adjustments to your structured data.
Read more here.

Google My Business call history report now shows call data

After several months of teasing us with a “call history” report that showed no data, Google My Business now shows real caller data in this call history report for some businesses. This is a beta feature so you may not see it for your business yet, but if you do, it will show you caller ID data, the date of the call and if you answered or missed that phone call.

My office is not fully staffed yet. Many of my employees are working from home with no great way to field calls. So answering all the calls is hard and missed calls is a much bigger issue for my company now and during COVID. These reports may help me figure out who to call back sooner or not call back at all.
Read more here.

85% of UK consumers would boycott brands if ads appeared near conspiracies or hate speech content

More than 85% of UK consumers would reduce or stop purchasing products they buy on the regular if they discovered an ad for that product had run next to COVID-19 conspiracy theories or misinformation, according to a survey conducted by the Trustworthy Accountability Group (TAG) and Brand Safety Institute (BSI). In the survey, four in five consumers said they were more aware of brand safety issues than 12 months ago. An overwhelming majority of respondents (91%) said that it was important for advertisers to make sure their ads are not placed near dangerous, offensive, or inappropriate content. 

Read more about brand safety in advertising:

Trust, gene therapies, PAAs and page experience bugs.

The Trust Project and Google. Despite Google working with The Trust Project back in 2017, Danny Sullivan said on Twitter it does not directly use The Trust Project for ranking purposes or determining E-A-T.  

Google Ads disallows cell and gene therapy ads. Google posted a clarification that it will not allow advertisements for cell or gene therapies, regardless of regulatory approval status. This includes stem cell therapy, cellular (non-stem) therapy, gene therapy and similar forms of regenerative medicine, platelet rich plasma and more.

More Google PAAs. Data from Semrush and RankRanger show that Google has increased how many PAAs, people also ask boxes, it shows in its search results.
Google page experience report bug. There is an ongoing bug with the new page experience report in Search Console where the “Insufficient HTTPS Coverage On Your Site” warning should not show for certain sites, explained John Mueller of Google.

We’ve curated our picks from across the web so you can retire your feed reader.

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Schema.org launches its schema markup validator tool /schema-org-launches-its-schema-markup-validator-tool-348590 Tue, 11 May 2021 22:19:14 +0000 /?p=348590 Several months after Google said it would deprecate the Google structured data testing tool, Schema.org has launched its markup validator.

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Schema.org has launched its schema markup validator tool at validator.schema.org, the organization announced this afternoon. The markup validator helps you validate your structured data on your site that is used for general purposes, outside of the Google rich results testing tool.

Why the move. Google initially launched its structured data testing tool in 2015 and then launched in 2017 the company launched the rich results testing tool. In July 2020 Google moved the rich results testing tool out of beta and with that announcement, Google said it would deprecate its structured data testing tool.

After backlash from the industry, Google decided to move the structured data testing tool from Google’s property to Schema.org.

Differences between Google and Schema.org. Google’s rich results testing tool is designed to show you only the Google supported structured data schema. But the Schema.org markup validator is more for “general purpose” and aimed at helping you debug many more structured data types, well beyond the Google supported ones.

Rich results tool. The rich results tool will be on Google’s own site, designed and maintained with the purpose of showing you Google Search rich result types. Google said “to test your markup for Google Search rich result types, you can continue to use the Rich Results Test.”

Structured data testing tool. However, Google will be migrating the Structured Data testing tool off of Google’s own domain and on to schema.org. Google said “to better support open standards and development experience, we’re refocusing the Structured Data Testing Tool and migrating it to a new domain serving the schema.org community by April 2021.” Google explained that “the main purpose of the tool will be to check syntax and compliance of markup with schema.org standards.” However, going forward the structured data testing tool will no longer check for Google search rich result types. 

New Schema.org markup validator. Ryan Levering from Schema.org said this version is “simpler than its predecessor SDTT because it is dedicated to checking that you’re using JSON-LD, RDFa and Microdata in widely understood ways, and to warning you if you are using Schema.org types and properties in unusual combinations. It does not try to check your content against the information needs of specific services, tools or products (a topic deserving its own blog post). But it will help you understand whether or not your data expresses what you hope it expresses, and to reflect the essence of your structured data back in an intuitive way that reflects its underlying meaning.”

The validator.schema.org service is powered by Google’s general infrastructure for working with structured data, and is provided to the Schema.org project as a Google-hosted tool. We are also happy to note that many other schema.org-oriented validators are available, both commercial (e.g. Yandex’s) and opensource. For example, the Structured Data Linter,JSON-LD PlaygroundSDO-Check and Schemarama tools. We hope that the new Schema Markup Validator will stimulate collaboration among tool makers to improve consistency and developer experience for all those working on systems that consume Schema.org data. 

Why we care. This gives us another tool we can use to validate the structured data we add to our sites. It should give you more tools in your tool belt to support your site and debug issues on your websites.

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Google call history report begins to show data in Google My Business /google-call-history-report-begins-to-show-data-in-google-my-business-348578 Tue, 11 May 2021 12:13:35 +0000 /?p=348578 Several months after showing a "preview call history" feature, Google is now showing some data in this report.

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In October 2020, Google began showing a call history feature in Google My Business. But the data was blank and it may, at best, have shown a summary of answered and missed calls initiated from Google Maps or Google Search.

Now Google has begun to show actual caller data, including their caller ID information such as the name and phone number, along with the date of the call.

What it looks like. John Smith shared a screenshot of this report on Twitter.

As you can see, it shows the caller phone number, the date they called and if you answered or missed the call. It also lets you click on three buttons, call, copy and history to either call them back, copy the phone number or see the history of that caller; how many times they called you. At the top, it shows you the total number of answered and missed calls in that time period.

Why don’t you see this? Google said in its help document that this is “currently an experimental feature and only available for a select group of businesses in the US only.” I personally do not see it for my US business, so I will wait and hope I gain access soon.

How it works. Google said that when a customer uses the “Call” button on your Business Profile, their calls show up in the “Calls” tab in Google My Business. From this tab you can find recent calls, missed calls, and more. Once call history is on, customers connect to you through a forwarding number instead of through the number on your profile. At the start of a call, you’ll get an automated message that says, “Call from Google.”

Why we care. As we said in our previous coverage, historically, small businesses have done a poor job in answering the phone and responding to missed calls. That may have changed considerably as many businesses struggle during this challenging period.

While a modest feature, call history could help improve small business customer service and secure incremental sales. There may also be more sophisticated enterprise use cases.

I know for me, my office is not fully staffed yet, many of my employees are working from home with not a great way to field calls. So answering all the calls are hard and missed calls is a much bigger issue for my company now and during COVID. These reports may help me figure out who to call back sooner or not call back at all.

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Google events enhancement report updated to show more errors /google-events-enhancement-report-updated-to-show-more-errors-348575 Tue, 11 May 2021 12:02:16 +0000 /?p=348575 You may see an increase in the number of errors in this Search Console report as a result of the reporting change.

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Google has updated its Google Search Console enhancement report for event structured data/rich results to show more errors. In short, Google is now able to report on more issues with your event structured data.

What changed. Google said it changed how it evaluates and reports errors for event structured data in its Search Console enhancement reports. Now Search Console is able to detect Event entities at all hierarchy levels, not just at the root level. Plus, Google said errors in recommended properties are now flagged as warnings rather than errors.

What does this mean. As a result of this change, Google said you “may see small increases in the number of Event entities and issues reported for your property, as well as a change in severity of some issues from errors to warnings.”

Should I be concerned. No, not really. This is a reporting change and the increase in errors you may see with this change does not mean that something is all of a sudden wrong with your event structured data. It means that there has always been a problem, but Google has not shown you those issues yet.

So review the issues and see if it is worth your time fixing.

What is event rich results. Event rich results is when Google Search uses your structured data on your event pages and shows richer search result snippets in its search results. Google said this can provide More interactive result by showing your logo, description of the event, and also increased chances of discovery and conversion by improving click through rates.

This is what these results can look like:

Why we care. If you see a spike in errors or warnings reported in the events structured data report, this is a reporting change made by Google. Now you are able to see more issues with your structured data in this report than you were previously. So review the issues and look to resolve them at your convenience.

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Video: Justin Abrams on SEO customer success /video-justin-abrams-on-seo-customer-success-348543 Mon, 10 May 2021 13:50:53 +0000 /?p=348543 We also spoke about human experience marketing and the adaptation of technology.

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In my next interview with people from the industry, I had privilege of hosting Justin Abrams, the Senior SEO Consultant at BrightEdge and co-founder of Cause of a Kind outside of my office. The two of us did a two part interview.

We spoke about his work history and you can quickly see how passionate Justin Abrams is about working with people and customers. We spoke a lot in part one on the topic of customer success through SEO. As you can see, for him, it is about first about understanding the customer and the customer’s ultimate needs and requirements. In part two, we dug deeper and spoke about what he calls human experience marketing, which is about understanding what your customers want and appealing to that. We also spoke about how technology has adapted over the years and why that is important.

You can learn more about Justin Abrams on LinkedIn and here are the interviews:

If you’re a search professional interested in appearing on Barry’s vlog, you can fill out this form on Search Engine Roundtable; he’s currently looking to do socially distant, outside interviews in the NY/NJ tri-state area. You can also subscribe to his YouTube channel by clicking here.

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Google search rankings algorithm check-in; Friday’s daily brief /google-search-rankings-algorithm-check-in-fridays-daily-brief-348482 Fri, 07 May 2021 14:00:00 +0000 /?p=348482 Local Service Ads Google bug, speeding up images and the value of our old internet companies.

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Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Good morning, Marketers, let’s catch you up a bit on some of the latest rumblings around the unconfirmed Google search ranking updates. Yes, I know. Google is always updating but sometimes those updates are larger and more widespread than others.

It has been a while since we had a core update — the last one was the December core update — and we are now five months later and no new official core update has been announced by Google. We did have the product reviews update that finished rolling out April 22nd and we are awaiting the upcoming page experience update.  

That being said, there were some unconfirmed updates since April 22nd including rumbling around April 23rd and 24th and April 30th and May 1st. There is some suspicion that these updates were tweaks to the product reviews update that was released in April, but Google has not confirmed that. It does appear that those two updates were significant and many in the SEO industry noticed ranking changes on those two time frames — some specifically around recoveries for the product reviews update.

Barry Schwartz,
Google (bird) algorithm watcher

Google Local Service Ads bug changes your bid mode

Google has a bug with its Local Service Ads program where it may change your bid mode from “Maximize Leads” to “Max Per Lead.” Google is aware of this bug and said they are working on a fix.  

If you are using Local Service Ads, you will want to check your bid modes to ensure they are set properly and that this bug didn’t lead to them being changed without your knowledge.  

Len, an advertiser, said this “issue has impacted 100% of the law firms I work with.” David Kyle, another advertiser, said, “I had all of mine set to Max Per Lead already, and set them to the max bid that was allowed at the time. These bids were also dropped to the minimum.” This does not sound good, and if this impacted your client’s spend or budgets, reach out to Google for a remedy. 

Read more here.

Google’s advice on optimizing images with SEO in mind

With all this concern over making your pages faster these days, many are not thinking about what happens to your image search traffic if you just change your images. Many are changing their images from .png or .jpg formats to .svg for performance reasons. But that is a brand new image, and if your site gets traffic from Google Image Search, that traffic can disappear with those changes. Google Image Search is super slow when it comes to processing redirects and finding new or updated images =- so be careful when making these changes.

Google’s John Mueller posted a thread of advice on Twitter on how to optimize your images while keeping in mind image search traffic. The advice starts with trying not to change your file names and just optimize the image under the current format. There is a lot more advice on how to optimize your images and communicate any changes to Google in the most efficient manner. 

The hypothetical search engine named Steve and its ranking factors

Hypothetical search engine. Yesterday, Google published its hilarious Search Off the Record podcast and they talked about what ranking factors they would use in their hypothetical search engine named Steve. I think they dropped a lot of hints around the page experience update not being that significant of a weighted ranking update. Listen for yourself here

Scroll to text Search Console reporting. It looks like Google is removing the scroll-to-text fragments in the Google Search Console performance data reports, so you can no longer see if people are clicking on scroll-to-text featured snippets, images and so on.  

Google Analytics does not hurt your rankings. Google’s John Mueller often is asked if Google uses Google Analytics data as a ranking signal, the answer has always been no. But now he was asked if using Google Analytics would harm your site because of the page experience update. The answer there is also no but not because it is a Google service he said.

We’ve curated our picks from across the web so you can retire your feed reader.

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Microsoft Bing opens Content Submission API as beta /microsoft-bing-opens-content-submission-api-as-beta-348500 Thu, 06 May 2021 22:03:59 +0000 /?p=348500 This not only helps expedite indexing but also bypassing crawling, reducing server resources necessary for being indexed by Microsoft Bing.

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Bing announced the Content Submission API is now in more of a public beta phase after being in private beta for over two years now. The Bing Webmaster Team said now, in addition to the URL submission API, it now gives publishers and site owners “the ability to notify Bing directly about URL along with content changes via Bing Content Submission API.”

Bing Content Submission API. The Content Submission API is a method that enables websites to directly send content to Microsoft Bing whenever website contents is updated or created without waiting for BingBot crawl. This is different from the URL submission API. With the URL submission API you only can send URLs for Bing to crawl and index. With the Content Submission API you not only send the URL but you send along the your HTML, content, images and so on directly to Bing to index, technically bypassing the crawling process completely.

Why use it. Bing says it not only helps you get your content and pages into Microsoft Bing Search faster but also “will reduce BingBot crawl load on your sites.”

How to get started. Microsoft said you will need to request an API key within Bing Webmaster Tools. This API key can be generated from Bing Webmaster Tools by following these steps:  

  1. Sign in to your account on Bing Webmaster Tools. In case you do not already have a Bing Webmaster account, sign up today using any of Microsoft, Google or Facebook ID.
  2. Add & verify the site that you want to submit URL for through the API, if not already done. 
  3. Click on Settings button on top right corner and then go to API Access section. If you are generating the API key for the first time, please click Generate to create an API Key. Else you will see the key previously generated

The company shared code examples on its blog post on how to submit this content through the API.

Why we care. This solution not only helps expedite indexing for your new or updated URLs like the Content Submission API offered, but it also bypasses the crawling of that content and lets you submit content directly to the search engine. This solution might be something you want to test out on your sites or client sites and see if it makes a big difference on indexing and your server resources.

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SEOs, stop wasting time and focus on what really matters; Friday’s daily brief /seos-stop-wasting-time-and-focus-on-what-really-matters-fridays-daily-brief-348308 Fri, 30 Apr 2021 14:00:00 +0000 /?p=348308 Also, Google released its webspam report for 2020 and the new Google Ads API

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Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Good morning, Marketers, let’s talk about the cycle of spam and why some of you may be led down the wrong path without even knowing.

In the newsletter items below you will read about how Google released its webspam report for 2020, saying how spam is increasing but Google’s efforts to detect and ultimately block spam from its search results are improving. If there is one guarantee in life, outside of taxes and death, is that as long as search engines are popular, spam will always be a concern for Google and those search engines.

In What We’re Reading below, I listed an article I wrote (I also did read it after I wrote it, which is rare): Brands Value Domain Authority Because They Mistakenly Think Google Values It. It is a vicious circle with DA or domain authority. What you get is brands who don’t understand that DA is not a Google metric and those brands buying links from sites that have high DA. This causes a multitude of issues. Site owners work hard to get their DA scores up because for some reason certain marketers believe there is value in the score, then those sites then sell links on their sites because they have a good DA score. 

Google’s Webmaster Guidelines strictly forbid link selling in this manner, so what eventually happens is the people selling links on their sites will ultimately see their rankings in Google Search drop because Google will stop trusting the links on that site and trusting the site in general.

You also then have those who are buying the link, paying for a link that does them no good – because Google isn’t counting it. This isn’t a new topic, we covered it before.

In short – these marketers can end up obsessing about a metric called DA that’s not even used by Google but created by an SEO toolset provider. Instead, SEOs should be obsessing about what really matters: Building a website that has great content that people naturally want to link to, that helps users solve a problem and that people want to recommend to their friends. And that is what will perform well in Google in the long term, not pages with high DA scores but pages that have great content, user experience and that people love.

Stop wasting your time, money and resources on vanity metrics.

Barry Schwartz,
SEO spam good cop

Google Search spam prevention keep on improving says Google

Google came out with its annual webspam report on how Google is getting better and better at detecting and blocking webspam in Google Search. Google said that it now detects 40 billion pages of spam every single day throughout 2020, that is a 60% – yes SIX ZERO – increase from 2019’s number of 25 billion per day. Google credits a lot of that to its AI capabilities, where it reduced sites with auto-generated and scraped content from showing up in the search results by more than 80% compared to just a couple of years ago. 

Hacked spam detection improved as well, and improved by 50% the company said. Google also made efforts to protect “billions of searches” around COVID-19 topics from showing misinformation or scams and fraud. Google is busy fighting spam, as you can imagine, and that will never end. Being a spam fighter at Google is good job security.

Read more here.

Google Ads API version 7.0

Google has released version 7.0 of the Google Ads API with a slew of new features and goodies. Some of those features include these listed below:

  • New assets for test accounts including callout assets, structured snippet assets, and sitelinks assets.
  • Promotion assets are available both in production and test accounts
  • The API now supports reporting for Apple’s AKAdNetwork.
  • Keyword Planning tool supports refining keywords using annotation data, selecting custom date ranges for search volume, requesting aggregated metrics for generating keyword ideas and for keywords in a keyword plan.
  • Manage bidding strategy and campaign simulations

Why we care. If you, your customers or toolset providers are using the Google Ads API, you can now explore more features within the API to get more done, in a more efficient way. Check out the full release notes to see what additional features you can utilize or nudge your tool provider to use to make your daily work-life as a search marketer easier.

Read more here.

Facebook revenue almost doubled: Here’s what it means for advertisers

Earnings reports released on Wednesday show that Facebook nearly doubled its Q1 earnings compared to last year. Revenue from advertising was up 146% compared to 2020 while daily active users only increased 8%.

The increase was driven largely by an uptick in ad prices, according to the CFO outlook commentary on the earnings report: “We are pleased with the strength of our advertising revenue growth in the first quarter of 2021, which was driven by a 30% year-over-year increase in the average price per ad and a 12% increase in the number of ads delivered.”

Pricing changes correspond with privacy initiatives. “Directly after the platform change [in response to IDFA], we saw an increase in both cost-per-click and cost-per-purchase across our client portfolio, regardless of industry,” said Lauren Clawson, social media team lead at Portent. “In addition to a decrease in overall metrics, some SMMs have been reporting a decline in the performance of lookalike audiences, which are typically our top performers. This was expected, as a decrease in attribution window decreases the data points that Facebook has to make connections between their users.”

Why we care. “We expect second quarter 2021 year-over-year total revenue growth to remain stable or modestly accelerate relative to the growth rate in the first quarter of 2021 as we lap slower growth related to the pandemic during the second quarter of 2020,” Facebook’s CFO said in the announcement. The increase in ad prices will likely continue to bolster these predicted revenue increases.

Read more here.

Suspending sites in Google Discover. No, this doesn’t really happen. Paul Bakaus from Google said on Twitter, “We don’t generally ‘suspend’ sites, and when you fix issues, you are always eligible to reappear.” What is happening is that the site, likely after a core update, no longer has enough quality to be in Google Discover. 

Google news video and regex. If you want to catch up on the SEO news from Google, John Mueller published a video on some of the latest changes at Google Search. My favorite part is at the end where he is trying to say regex. 

Google publisher center updated. The Google publisher center, where news publishers can manage their sites in Google News, has had a few design tweaks and help document changes.

Dofollow. There is no such thing as a rel=”dofollow” link attribute, John Mueller of Google explained (not sure why it needed to be explained). I mean, you can add it to your links if it makes you feel warm and fuzzy inside but Google ignores it.  All links are followed by Google unless you tell Google otherwise.

We’ve curated our picks from across the web so you can retire your feed reader.

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Google webspam report: 60% increase in spam detection /google-webspam-report-60-increase-in-spam-detection-348281 Thu, 29 Apr 2021 13:24:00 +0000 /?p=348281 The 2020 webspam report from Google said the company detected 40 billion pages of spam every day, that is up from 25 billion in 2019.

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Google detected 40 billion pages of spam every day in 2020, which is up from the previous year by 60%. These 40 billion pages included hacked sites, deceptively created sites, and other forms of web spam, scams and fraud. Google announced its new webspam report for 2020 that can be accessed here.

AI helps. Google has credited advancements in AI with having reduced sites with auto-generated and scraped content from showing up in its search results “by more than 80% compared to a couple of years ago,” the company said. While hacked spam was “still rampant in 2020,” Google said they improved “detection capability by more than 50%” which resulted in the company removing most of hacked spam from its search results.

Google shared this cute graphic to show how it fights spam:

COVID. Google also said it focused a lot of protecting searchers from misinformation around the pandemic. They “devoted significant effort in extending protection to the billions of searches” on such important topics around COVID. They also “made significant progress in improving our coverage and protecting more users against online scams and fraud,” Google wrote. This includes Google adding the “more about this result” feature.

Ads. Google also referenced the bad ads report that was released earlier this year where the company removed 3.1 billion ads in 2020. Why not release the reports together? Well, the Google Search team is separate from the Google Ads teams and they try not to work closely together.

Why we care. Google continues to grow and searchers seem to continue to come back to Google to search for more and more queries. We, as search marketers, like it when Google does not show spammy, low quality and especially harmful sites above ours. Hopefully, these efforts by Google help your legitimate sites rank better and also keep us safe searching.

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Google released Google Ads API version 7.0 /google-released-google-ads-api-version-7-0-348293 Thu, 29 Apr 2021 12:26:40 +0000 /?p=348293 This is an upgrade from version 6.1.0 which was released on April 10, 2021.

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Google has released a new version of the Google Ads API. This is version 7.0, which is an upgrade from version 6.1.0 which was released on April 10, 2021.

What is the Google Ads API. The Google Ads API lets you programmatically interface with your Google Ads accounts so that you can automatically bring in reporting to your own stack, and/or build in procedures to automate your ad creation, change your bids or bidding strategies and more.

The API enables developers to interact directly with the Google Ads platform. Some features include…

  • Automated account management
  • Custom reporting
  • Ad management based on inventory
  • Manage Smart Bidding strategies

What is new in version 7.0. There is a full list of changes in the release notes if you want to do a deep dive, but here are some highlights:

  • New assets for test accounts including callout assets, structured snippet assets, and sitelinks assets
  • Promotion assets are available both in production and test accounts
  • The API now supports reporting for Apple’s AKAdNetwork.
  • Keyword Planning tool supports refining keywords using annotation data, selecting custom date ranges for search volume, requesting aggregated metrics for generating keyword ideas and for keywords in a keyword plan
  • Manage bidding strategy and campaign simulations

Why we care. If you, your customers or toolset providers are using the Google Ads API, you can now explore more features within the API to get more done and in a more efficient way. Check out the full release notes to see what additional features you can utilize or nudge your tool provider to use to make your daily work-life as a search marketer easier.

The post Google released Google Ads API version 7.0 appeared first on Search Engine Land.

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