PPC
New mobile Google ad experiment puts favicon in-line with display URL
A new confirmed mobile Google Ads display experiment brings favicons next to the URL in a fashion comparable to organic results.
Greg Finn is the Director of Marketing for Cypress North, a company that provides digital marketing and web development. He is a co-host of Marketing O'Clock and has been in the digital marketing industry for nearly 20 years. You can also find Greg on Twitter (@gregfinn) or LinkedIn.
PPC
A new confirmed mobile Google Ads display experiment brings favicons next to the URL in a fashion comparable to organic results.
Greg Finn | May 19, 2022 at 7:11 pm ETContent
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Greg Finn | May 3, 2022 at 7:00 am ETPPC
The company announced several inventive new features during its Elevate 2022 event.
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Greg Finn | Apr 13, 2022 at 12:13 pm ETPPC
"Including them early in the campaign lifecycle can be useful to help jumpstart performance, but they will also continue to inform our systems over the campaign lifecycle," the company clarified.
Greg Finn | Apr 13, 2022 at 7:44 am ETPPC
RSA customizers can help to create more dynamic ads that feature more product information in the ad copy without requiring advertisers to manually change the copy.
Greg Finn | Apr 5, 2022 at 7:13 am ETPPC
Developers will gain access to Privacy Sandbox’s newest measurement proposals: Topics, FLEDGE and Attribution Reporting.
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But before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data.
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