Incorrect business listings deter 63% of consumers; Thursday’s daily brief
Plus, the Google News app will show non-AMP content and Microsoft Advertising announces optimization score in the Recommendations...
Local
How Google and Yelp handle fake reviews and policy violations
A side-by-side analysis of Google and Yelp's respective approaches, policies and punitive...
Yelp introduces “Proof of vaccination required” and “Staff fully vaccinated” profile attributes
Users will be able to filter searches using these attributes and Yelp is monitoring reviews for businesses that add...
Google’s local ads tips for the back-to-school shopping season
More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according...
These 4 local SEO tips will help you improve your Google ranking
In this webinar, learn how to rank higher with ratings and reviews that build trust in your...
Users can now leave more detailed restaurant reviews on Google
Details like price range and meal type are useful for potential customers, but will Google use it to enable search...
Yelp Audiences allows advertisers to reach Yelp users off the platform
Targeting is based on the user’s purchase intent on Yelp and ads do not have to lead back to Yelp’s...
Google My Business performance report adding driving direction requests and website visits
This is slowly rolling out, you might not see it show up yet in your Google My Business...
Diners are returning to restaurants in record numbers, according to Yelp
Last month, the platform seated an all-time high of over 3.7 million diners, but the labor shortage is pushing wages higher and preventing some...
Google My Business phases out short names
If your business currently uses short names, the links and campaigns you have associated with them won't be...
Google removes short names from business profiles, adds new label to local listings and tests new local card
Google is always busy with new features, changes and updates to its local search...
Google launches new ad formats for local campaigns and pickup later option for local inventory ads
Google announced a number of local ad features at its annual Google Marketing Livestream...
Yelp adds the LGBTQ-owned attribute and rainbow-colored map pins for Pride Month
In April, searches for LGBTQ+-owned businesses on Yelp were up by more than 150%...
How Storage Asset Management succeeds with a focus on reviews and social media
SAM relies heavily on customer reviews, managed through...
Google call history report begins to show data in Google My Business
Several months after showing a "preview call history" feature, Google is now showing some data in this...
Yelp announces Custom Location Targeting, budget recommendations and more features to expand reach for local businesses
Local business owners are no longer limited to advertising around their physical...
The real-world impact of keyword stuffing in Google My Business
Many businesses are rebranding completely to skirt Google's guidelines. But when everyone does it, it becomes a branding...
Google local car dealership inventory search results
Google seems to be getting into the local car inventory space with a new search...
One-star ratings on Google are deemed not defamatory and why that’s a problem
It's crucial to have a solid review management strategy in place and for local SEOs to manage SMB expectations around review...
Yelp introduces a searchable Asian-owned business profile attribute
In February, Yelp searches for Asian-owned businesses were up 130%...