With A Few Days Left Are Search Marketers Ready For GA4

Jun 26, 2023 - 6:21 am 3 by
Filed Under Web Analytics

Woman Nervous Clock Google Logo

This coming Friday, June 30, 2023, will be the last day Google Analytics's Universal Analytics 3 collects new data. The deadline is not being pushed off and you either switch to GA4, Google Analytics 4, find some alternative analytics package or not track at all.

We have two Twitter polls, focused more on search marketers, asking them if they are ready for the switch. From it, it seems like many are not fully ready.

Here is the poll from Google's John Mueller with almost 3,000 votes that shows only about 27% feel they are really ready for the switch over:

Here is a poll from Google Analytics expert, Krista Seiden, that has a much more GA aware following, showing 41% are ready, 35% set up GA4 but are not ready, 9.4% didn't even set up GA4 and about 15% is leaving Google Analytics for something else:

MarTech has data that looks at sites using UA versus GA, showing only 11 million sites are using GA4 compared to 28 million using UA3. It breaks down the data a bit more by not just all the sites but more popular sites and so on.

click for full size

I will say, I am readyish, I mean, I've been using GA4 for over a year now but I still find myself going back to UA3, even last week, to look at some data.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Search Ranking Update, Recipe Blogs Drop, Google Hits Reviews & More SEO, PPC and Local - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 22, 2024

Feb 22, 2024 - 4:00 pm
Google

Google Shopping Carousel Dynamically Changes Products Below

Feb 22, 2024 - 7:51 am
Google

Bug With Google Shopping Exclude Search Operator

Feb 22, 2024 - 7:41 am
Bing Search

Bing Tests Next Page & Refresh In Place Of Normal Pagination

Feb 22, 2024 - 7:31 am
Bing Search

Bing Search Sub-Sitelinks (Expandable Sitelinks)

Feb 22, 2024 - 7:21 am
Google

Google Fading In Text Of Search Result Snippets On Scroll

Feb 22, 2024 - 7:11 am
Previous Story: Microsoft Advertising Policy Updates Coming July 1st
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news