Paid Search Magic
Amy Hebdon is the founder of Paid Search Magic, a paid media agency that helps businesses grow with Google Ads and trains digital marketers to get better results for their clients.
Amy’s managed several hundred million dollars in spend, working with Fortune 50s and SMBs since 2004.
Discover how you can get the most out of this Google Ads Pacing Dashboard, including a free Looker Studio template.
Learn how (and why) to create a Google Ads audience-first strategy, and get started with demand generation.
The digital marketer’s guide to Google Data Studio CASE statements, including syntax and examples for better visualizations to power Google Ads campaigns.
Turn clunky digital marketing and SEO reporting dashboards into useful analysis powerhouses with these tips for better charts and data visualizations.
A “just the facts” approach to reporting data can damage client relationships. Learn how & why to optimize reporting with storytelling.
Be 100% prepared for what changes when you choose a different attribution model in Google Ads, and how switching can affect optimizations and performance.
These visualizations are easy to create and provide clear, high-value data and insights for your clients and leadership teams.
Need to create paid search offers that don’t just convert, but sell? This step-by-step process gives you the structure to maximize profits.
Find high-value insights in your PPC data and avoid the cost (and embarrassment) of newbie mistakes with these strategies and frameworks.
Discover five hard-earned search marketing skills you already have that make you better prepared for real-life disasters.
Follow this 5-step action plan to create your custom paid search branded strategy.
Learn the difference between automated ad types in Google Ads, as well as how to know when to use each one.
When you optimize your keyword list, you’re also optimizing your offer, audience, and conversion rates. Here’s how to do it.
Here’s a user-first keyword research strategy that will improve your paid search campaigns and save you both time and money.
These examples demonstrate how focusing on page elements, rather than people, can cause your campaigns to end in disaster.
