Google: SEO
Google SpamBrain: AI-based spam prevention system launched in 2018
Google said it identified about six-times more spam in 2021 than in 2020.
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.
Google Analytics
Universal Analytics real time latency issues won’t be fully fixed, says Google
Google says either wait it out or switch to GA4.
Google Search Console
Google Site Kit gains ideas to write about section
This section pull from the Google Question Hub and is experimental right now.
Google Search Console
Google Search Console notices for removing intrusive interstitials
Google's page experience algorithm takes into account intrusive interstitials.
Google Analytics
Google rolling out conversion migration tool for Google Analytics 4
You can use this tool to import your Universal Analytics 3 goals into GA4.
Google Analytics
Google Analytics confirms another reporting delay today
After numerous issues with Google Analytics, Google has confirmed another issue with reporting.
Google News
Google’s new highly cited label for top stories now live
Google announced this feature would be rolling out a few weeks ago, now it is live in the US English mobile search results.
Google Analytics
Google claims to fix Google Analytics latency issues
If the reporting looks wrong, you are not alone - make sure to communicate to clients and co-workers that the reporting may not be 100% up to date.
SEO
Google March 2022 product reviews update is finished rolling out
Almost three weeks after Google launched the 3rd version of the product reviews update, it is now done rolling out.
Twitter will let you leave a conversation through ‘unmentioning’
A new unmentioning feature lets you and your brands leave Twitter threads.
Google Business Profile
Google may update business hours in local listings with AI
So make sure to routinely review your business hours to ensure they are accurate.
Google Analytics
Google Analytics 4 gains autosuggest for faster report access
Autosuggest helps you locate the report you are looking for in less time within GA4.
Google multisearch – search by image and text at the same time
Just to be clear, MUM is not currently being used for this search feature - yet.
Google Algorithm Updates
Google’s March 2022 product reviews update was smaller than the December 2021 product reviews update, say data providers
As a reminder, the Google product reviews update looks for in-depth analysis, actual product use, unique information and comparable product coverage.
Local
Google Business Profile review management tool expands support to those with many local listings
Previously, this tool only let those with a few listings manage their reviews.
Google Maps
Google Business Profiles add new recycling attribute
This new attribute may help your business stand out from the competition in the Google local results.
Google Ads
Google Ads latency issue confirmed with ad reviews
Google said this is impacting a significant subset of users specific to Responsive search ads (RSAs).
SEO
Google launches new highly cited label in search and improved about results for rapidly evolving topics
This is to help searchers better understand if they should trust the search results displayed by Google.
Google Shopping
Google Trusted Store badge for merchants with excellent shipping and returns services
Plus, Google releases new Google Merchant Center Insights reports.
Google Search Console
Google Search Console structured data error reporting gains more contextual information
This won't result in more errors, just more descriptive errors to help you debug issues.