SEO
Why entity search is necessary for SEO success
Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search.
Corey Patterson is an Editor for MarTech and Search Engine Land. With a background in SEO, content marketing, and journalism, he covers SEO and PPC industry news to help marketers improve their campaigns.
SEO
How AI can automate SEO tasks at scale
AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve their SEO campaigns with automation.
SEO
How analyzing search data can improve your decision-making
Search data provides a wealth of insights for marketers. At SMX Next, Matt Colebourne shows how to use this information to make better business decisions.
Content
How to earn customer trust with inclusive marketing
Inclusivity is a marketing imperative. At SMX Next, Kelli Kemery explained how marketers can make their camapaigns more inclusive.
SEO
3 ways to check technical SEO health issues on your website
Technical SEO is vital to keep your website healthy. At SMX Next, Ashley Berman Hale shows how marketers can review their site's crawl stats, rendering and indexing.
SEO
How customer reviews can improve your SEO efforts
Customer reviews aren't just for show. At SMX Next, Kyra Sammis explains how marketers can use reviews to improve SEO.
SEO
How marketers can prepare for and respond to Google’s algorithm updates
Google updates its algorithms all the time, which leaves many marketers playing catch-up. At SMX Next, Crystal Carter shared how to be proactive when facing these changes.
SEO
SEO 2021 in review: Endless updates, title rewrites, GMB becomes GBP and more
Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.
SEO
Messy SEO: Fixing site structure while a Google title change sinks clickthroughs
In Part 5 of our Messy SEO series, we look at the results from Google's title tag changes and other SERP issues affecting MarTech.
Professional Development
5 ways marketers can support entry-level SEO talent
With a huge demand for SEO specialists, marketers shouldn't neglect entry-level talent. At SMX Next, Abby Reimer shared how brands can find and support these SEOs.
SEO
How to gain SEO insights using data segmentation
It's difficult to find value in mounds of data. At SMX Next, Murat Yatağan shared how SEOs can use data segments to build successful campaigns.
Content
How marketers can create linkable content to drive more site traffic
Good content is foundational for link building. At SMX Next, Michael Johnson shared how SEOs can create content people want to link to.
SEO
How marketers can prepare for what’s next in page experience
A lot has change since the Page Experience update rolled out. At SMX Next, Patrick Stox shared tactics to prepare for what's next.
PPC
How successful marketers plan paid media in a changing world
Uncertainty has defined much of the past two years. At SMX Next, PPC professionals shared how marketers can develop adaptable plans to overcome the unforeseen.
SEO
Microsoft adds simple default browser change option after receiving criticism
In Windows 11, Microsoft made switching default browsers a multi-step process. After feedback and criticism, it reinstated the ability to change defaults with a single button.
Content
5 ways to promote inclusion in your marketing organization
Inclusion isn't a given in many organizations. At SMX Next, Dr. Lauren Tucker shared how marketers can promote it.
SEO
When Google’s title change goes wrong
In Part 4 of our Messy SEO series, we look at how Google's SERP title change gutted one of MarTech's most important pages.
SEO
3 SEO metrics to help secure executive-level buy-in
Campaign metrics alone may not accurately represent your team's work. At SMX Next, Jessica Bowman shared metrics that can help SEOs change the conversation and get executives to recognize their value.
SEO
5 steps to automate your SEO processes using simple programming tactics
“Everyone has annoying tasks in their job that you wish you could hire someone else to do, and at this point, you could automate it,” Colt Sliva said at SMX Next.
Local
How marketers can adapt to Google’s local SEO changes
SEOs should prepare for the coming changes in local reviews, knowledge panels and mobile displays.