PPC
Microsoft Advertising updates reporting dashboard with recent reports, real-time previews and more
The new reporting dashboard is aimed at streamlining workflows by making reports easier to customize and access.
George Nguyen was an editor for Search Engine Land, covering organic and paid search. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.
PPC
Google Ads Editor version 2.0 supports Performance Max campaigns
The update also includes support for custom actions and action triggers, conversion goals, shared audiences and more.
Analytics & Conversion
Google to sunset Universal Analytics on July 1, 2023, in favor of Google Analytics 4
It’s time for search marketers to shake off the inertia and adopt Google Analytics 4.
Local
Google’s free hotel booking links arrive on Search and Maps
The expanded capabilities may be good news for hotels, but not so much for online travel agencies.
PPC
Microsoft’s Automotive Ads get more placements, roll out globally
More placements may help businesses like car dealerships get in front of more potential customers.
Analytics & Conversion
Google rolls out Search Ads 360 integration for Google Analytics 4
The integration may help contextualize data to enable more efficient campaigns as well as time savings.
SEO
Bing’s ‘Russian invasion of Ukraine’ results show Opinions section and timelines
The Opinions section contextualizes news-related listings for users, which may help reduce misinformation.
PPC
Google launches automated vehicle ads
This new format uses vehicle data feeds in Google Merchant Center to match users’ searches with ads.
PPC
Russia-based advertisers can no longer reach global audiences on Google properties and networks
This latest policy change takes widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia.
Commerce
Pinterest adds in-app checkout and personalized shopping recommendations
The features may help improve Pinterest as a marketing channel for retailers as well as a shopping destination for users.
PPC
Platforms that have suspended ads in Russia
In addition to political and economic sanctions, the conflict in Ukraine has prompted many crucial platforms to cut off advertiser access to Russian audiences.
SEO
Google’s ‘Russian invasion of Ukraine’ results includes new search features
The new features include sections for background information, estimated casualties and photos of the conflict.
PPC
Microsoft Advertising announces new ad type for service providers
Professional service ads stay consistent with Microsoft Advertising’s formula for vertical-specific formats, leveraging feed data and automation to match offers to searches.
PPC
Google and Bing halt all ad sales in Russia
The platforms already suspended ads from Russian state media; but, as the conflict in Ukraine intensifies, are now stopping all ads from serving to Russia-based users.
PPC
Microsoft Advertising’s Ad Creator extracts site images for use in ads
Ad Creator and its built-in photo editor can help advertisers that don’t have access to a design team save time.
PPC
Microsoft Advertising Editor rolls out support for Microsoft Audience Network campaigns
Previously, advertisers could only manage their Microsoft Audience Network campaigns via the associated interface or an API. Now, they can also manage them offline via the Microsoft Advertising Editor.
SEO
Semrush buys Kompyte so it can upsell competitive intelligence tools
The acquisition is Semrush’s first foray into products not specifically designed for search and content marketing teams.
PPC
Google removed App campaign placement data from Ads and AdWords API reports
To view these reports, Google recommends referencing the App Campaigns Brand Safety Placement report within Google Ads instead.
PPC
Microsoft Advertising extends Shopping campaigns to more markets
The company also announced global availability of its Marketing with Purpose attributes, a pilot for multi-asset Audience Ads and greater support for Google Import.
Amazon
Etsy sellers to pay 30% higher transaction fees beginning in April
A “considerable portion” of the revenue from the fee increase will be reinvested into the marketplace, Etsy says.