PPC
What are Identical Keywords and why they matter for Google Ads
Google Ads has clarified what identical keywords are. But does this tactic go against what Google has been preaching for years?
Greg Finn is the Director of Marketing for Cypress North, a company that provides digital marketing and web development. He is a co-host of Marketing O'Clock and has been in the digital marketing industry for nearly 20 years. You can also find Greg on Twitter (@gregfinn) or LinkedIn.
PPC
Google Marketing Live 2022: Reactions from the experts
Four Google Ads experts give their thoughts on the recent Google Marketing Live event and how it may impact your ad accounts.
PPC
3 Google Merchant Center changes you may have missed
A pause attribute lets you temporarily halt ads. Availability dates become required. And Google updates its Unsupported Shopping content.
PPC
Crypto exchange ads now allowed on Microsoft Ads (with pre-approval)
Selected cryptocurrency exchange ads will now be able to run in the US on the Microsoft Advertising Search Network.
PPC
Spotify, Meta update political ad offerings for 2022 election cycle
New inventory and updated location targeting should help political advertisers during the 2022 U.S. midterm elections.
PPC
Google Marketing Live 2022: Everything you need to know
Here's a recap of all the Ads and marketing news from Google's annual event, including Automation, Performance Max, YouTube Shorts and more.
PPC
7 updates coming to Google Performance Max campaigns
Google is bringing new insights, recommendations and in-store goals to Performance Max. Here's everything advertisers need to know.
PPC
Google shopping ads get a ‘swipeable’ makeover
Google shopping ads combine with organic product listings in a new visual implementation for apparel.
PPC
New mobile Google ad experiment puts favicon in-line with display URL
A new confirmed mobile Google Ads display experiment brings favicons next to the URL in a fashion comparable to organic results.
Content
Google launches video health tools to help publisher monetization
A handful of automated tools from Google will help publishers get a better view of their video inventory.
PPC
Google’s My Ad Center lets users control their ad experience, follow brands
A new privacy tool from Google will allow users to follow brands they love and opt out of sensitive ad categories.
PPC
Google鈥檚 Responsive Display Ads go vertical for a better mobile experience
These changes to Google RDAs will give advertisers more power to shape their visual appearance on mobile devices
PPC
PPC Survey: Adoption of Google Ads automation high, marketers unhappy with recommendations
A detailed new survey uncovers the most pressing issues of PPC experts as well as sentiment around the platforms and their features.
PPC
Google to use Customer Match lists for Smart Bidding, Optimized Targeting
Google Ads automation is getting smarter with more ways to use Customer Match lists.
PPC
Microsoft Advertising is rolling out Auto-generated remarketing lists and more
A handful of new additions this month will be warmly welcomed by Microsoft advertisers.
PPC
Microsoft Advertising brings cash back incentives to ads
The company announced several inventive new features during its Elevate 2022 event.
PPC
How the Google Ads extensions upgrade may impact your accounts
All Google Ads accounts are being migrated to upgraded extensions. Here's a guide to what's new and what's going away.
Google Ads
Performance Max campaigns gain New Customer Acquisition goals
A handful of new updates should help make Google's Performance Max campaigns more effective.
Social
TikTok’s In-Feed Ads get more visual with Interactive Add-Ons
A handful of new interactive elements will help advertisers get more creative with In-Feed Ads.
PPC
Microsoft Advertising extends RSA migration deadline by 60 days
The deadline for the depreciation of expanded text ads in Microsoft Advertising has been pushed back 2 months.