Amplitude Digital
Jeff Ferguson is a partner at Amplitude Digital, a digital media advertising agency based in Los Angeles and an instructor at UCLA Extention where he leads classes in Advanced Digital Marketing and Search Engine Optimization.
Your inbound link counts look good on that SEO tool, but all those links aren’t worth squat if they’re not pointing to the right pages.
Learn the top SEO scams and cons, how to spot them, and what you need to know to steer clear.
One industry influencer has twice posted studies claiming that fewer clicks are going to organic webpages. But the math doesn’t add up.
This simple phrase answers so many questions about search engine optimization and yet stirs up a lot of discussion and debate. Read on.
Learn how the concept of “emergence” relates to the correlations in SEO studies and why every SEO professional should know about it.
This article shows how SEO studies that claim how to decode Google and other search engine algorithms are based on poor data and bad science.
During the COVID-19 pandemic, many businesses are using digital technology and marketing to survive these “interesting times.” Here’s how.
Are Google’s featured snippets really “stealing” traffic? Actual copyright and intellectual property lawyers weigh in on the subject.
