Google reiterates guidance on AI-generated content – write content for people
Also consider evaluating the "who, how and why" of your content.
More from Search Engine Land: Page 30
Search Engine Land’s updated What is SEO guide is now available
Our newly updated SEO guide is more helpful than ever, providing an overview of the key foundational elements you need to know.
Maximizing reach and engagement: A guide to the top video game ad platforms for brands
The best video game ad platforms for brands are typically those that offer a large target audience, robust targeting options, and high engagement rates.
New with Google multisearch, Google Maps, and more previews of Bard
Google Lens is now used over 10 billion times per month.
Your guide to PPC budget management in Excel
Maximizing control over your PPC budget is crucial during downturns. Learn how to create an Excel pacing tracker for managing ad spend better.
Learning to trust the lack of transparency from ad platforms
Ad platforms are clear as mud in helping you look under the hood. But at some point, we have to trust them and focus on what we can control.
Bing Webmaster Guidelines updated for “conversation mode” and AI
Bing also updated the answers section to incorporate the new AI version of Bing Search.
This day in search marketing history: February 8
Google Chrome's 'not secure' warning, plus: Search Ads 360, Google News and Discover penalties, content farms and more.
Test driving the new Bing
I got early access to the new ChatGPT integrated Bing browser and decided to test it out.
Master the CX trifecta: Data, content and tech
In this webinar, learn how to responsibly harness first-party data as a competitive advantage.
Missing links: Where are sources in Google’s AI search results?
Forget zero-click. Now we have zero-link search results from Google. Is this an act of war on publishers?
Will the new Bing create more opportunities for advertisers? Maybe
The placement of ad results won't change right now, but there could be an opportunity in the future to incorporate them into the AI results.
The new Bing: Microsoft unveils its ChatGPT-like, AI-powered search engine
In addition to adding ChatGPT, using GPT-3.5, Bing is applying AI to improve the relevancy of its core search ranking engine.
Mastodon shows declined growth, despite concerns with Twitter
Mastodon was onboarding users fast as Elon Musk took over Twitter, but now Mastodon's monthly active users are declining.
Understanding and resolving ‘Discovered – currently not indexed’
Learn potential reasons why you're seeing this status in Google Search Console, plus ways to address related crawling and indexing issues.
Google Search podcast carousel going away on February 13
Your Google podcast manager stats will show a drop in clicks and impressions.
Microsoft Ads in 2023: Key areas to leverage, test and optimize
As Microsoft aims to compete more aggressively in the ad space, here are compelling opportunities you can seize to stay ahead of the PPC game.
Conductor acquires Searchmetrics in big enterprise SEO merger
Conductor said the deal will help it better support global organizations. Both platforms will eventually become one unified platform.
Is AI threatening SEO strategy?
Is AI taking over the SEO Industry? Understand how to leverage the technology and its limitations to your SEO efforts.
This day in search marketing history: February 7
Noogler spreads SEO myths, plus: Google posts rejected, Enhanced Campaign reactions, algorithm suggestions, Super Bowls and more
Google launches Bard, its answer to ChatGPT – here’s what it looks like
Google promises to make their experimental conversational AI service, powered by LaMDA, available more widely in the coming weeks.
Advanced image SEO: A secret manual
Learn how search engines process images and key image SEO tactics to implement from this comprehensive overview.
How to write long-form content: 7 smart steps and examples
Writing long-form content that gets results is a skill. Learn how you can leverage it to meet your content marketing goals.
This day in search marketing history: February 6
AdWords announces Enhanced Campaigns, plus: more Google Shopping ads, Toolbar PageRank, GSC updates, AMP change and more.
This day in search marketing history: February 5
Moz updates DA, plus: spammy structured markup, Google launches link reporting tools, search deals, Super Bowls, antitrust, and more.
This day in search marketing history: February 4
MicroHoo Day 4, plus: Google expands phrase match, Google Adds JSON-LD support, reconsideration requests and more.
New Bingbot user-agent now fully live
After a couple years of testing, Microsoft has now stopped using the old BingBot user agent.
Google search, network, and YouTube revenue all fell in Q4 2022
Google's Q4 earnings report showed a decline in ad revenue, missing analysts' expectations, due to challenges in the digital advertising market.
How to manage and edit your Google Business Profile from Google search
Managing your GBP listing from Google search is the new norm. Here's an overview of the in-search experience features you need to know.
International SEO: How to avoid common translation and localization pitfalls
Are you doing business in more than one language or more than one country? If you are, you'll want to avoid these common pitfalls.
Microsoft Bing’s ChatGPT interface spotted in the wild
We know Microsoft Bing is working towards integrating ChatGPT into its search interface.
This day in search marketing history: February 3
How Google uses AI in search, plus: an unconfirmed Google algorithm update, Amit Singhal leaving Google, bad ads and more.
Sundar Pichai confirms Google is working on AI search feature users can “engage directly with”
In the Google Q4 earnings call, Sundar Pichai confirmed the company's plans to deliver ChatGPT like features.
Make the switch to GA4, or Google will do it for you
Starting next month, advertisers should begin creating new Google Analytics 4 properties, or they'll be automatically configured.
Meta blames weak advertising demand, rivals for Q4 2022 revenue decline
Rivals such as TikTok and continuing effects from App Tracking Transparency attributed to last quarter's decline.
Google’s search quality raters protest for higher pay
Google's search quality raters – the people who help evaluate Google's search results – want a raise.
Microsoft revises multi-channel advertising approach and discontinues bid modifiers for audience ads
Together, Microsoft says their Search and Audience networks can reach over a billion people.
Why SEO should be a product
Treating search engine optimization as a product means dedicating ample resources to growing organic traffic and revenue. Learn more here.
How much will backlinks matter in 2023?
While backlinks' importance to Google has waned over the years, earning natural links through high-quality content still helps with SEO.
This day in search marketing history: February 2
Google's revamped Partners program, plus: Bing again denies copying Google results, YouTube using Amazon's algorithm and more.