Google search antitrust trial ready to begin: What’s at stake
The case alleges Google used its dominant market share to illegally throttle competition in both search and search advertising.
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How publishers can regain traffic and revenue with affiliate marketing
Here's how better affiliate and content strategies can help media companies recover from lost traffic while boosting profitability.
Target ROAS in Google Ads: 5 key considerations
Learn the key factors to consider when evaluating this Google Ads value-based bidding strategy for your business.
When your business doesn’t need SEO
Discover five reasons why SEO might not be the best fit for your business, from budget limitations to the need for immediate results.
Google Search Console rolling out new Merchant Center integrated reports
These new reports will show you issues with products not showing on Search and changes in visibility of your product listings.
SEO content optimization: How to rank higher and convert better
Discover the complete process of SEO content optimization using both hands-on techniques and advanced SEO solutions.
Threads users can now search for posts
The new feature is available in most English and Spanish-speaking countries across the Threads mobile and web apps.
R.I.P. UA – Search Engine Land property has stopped processing data
It's finally happened, 68 days later. Google Universal Analytics has stopped processing data for Search Engine Land.
Influencer ad spend is now growing faster than traditional ad investment
Influencer marketing spend is expected to increase approximately 3.5 times faster in 2023 than social ad spending.
The case against Moz’s Domain Authority
Despite the metric's popularity, Domain Authority scores should never be a KPI in your SEO reports. Here's why.
How to use PPC advertising to attract top talent in any industry
Discover how PPC ads can support talent acquisition, help your company capture passive candidates and stand out as an employer of choice.
Google Search updated its language matching systems
This update was released a couple of weeks ago and helps Google match the searchers language to documents in its index.
12? emotional ingredients for SEO success
Explore essential emotional skills that can drive SEO success and build lasting trust with clients and colleagues.
Google Chrome persists with targeted ads that use your browser history
Google's Enhanced Ad Privacy tech lets websites serve ads based on your browser history – unless you turn it off.
Google August 2023 Core Update rollout is now complete
The update took 16 days to roll out - we hope you only saw increases in visibility.
Survey: 51% of Gen Z women prefer TikTok, not Google, for search
New survey finds Gen Z prefers TikTok due to the video format of the results and more relatable and personalized answers.
Beyond Google Analytics: Solve the data problem with real-time strategies
This webinar teaches you how to gain access to superior insights compared to traditional tools like GA.
Google Site names now work for all languages
So if your site is not in English, check how your Site name appears in Google Search.
YouTube pilots longer, less frequent ads on TV app
The platform is also trialling a new ad countdown timer, which is set to replace the 'video will play after ads' message.
Google to make political ads disclose AI content
Political campaigns must clearly state when AI-generated images and audio have been used from November.
How to use Google Analytics 4: A complete guide
Looking to learn Google Analytics 4 for SEO? Here's a comprehensive walk-through with step-by-step instructions and best practices.
YouTube is removing individual ad controls on new videos
The platform will use automation to decide which ad types to serve on new videos.
PPC forecasting with Google Sheets and Vertex AI
Learn how to do PPC forecasts using Google Sheets and Vertex AI that will help you glean actionable insights and make data-backed decisions.
Entities, topics, keywords: Clarifying core semantic SEO concepts
Gain clarity on the most commonly misunderstood elements of entity and semantic search and how they impact your SEO strategy.
4 tips to prepare for Black Friday and Cyber Monday
Ace your holiday promotions with this step-by-step guide.
This SEO strategy led to 497 page-one rankings in 7 weeks
In this webinar, learn how to take the guesswork out of SEO and everything that goes into it.
Best of the Bot: Optimizing a Contact Us page for Google E-E-A-T
A human asks Search Engine Land's ChatBot what points you need to follow to make an EEAT SEO-optimized contact us page. Here's the answer.
SEO topic clusters: How to create, measure and analyze
Learn how topic clusters can boost your site's authority and rankings, plus tips for creating content-rich hubs that satisfy users' needs.
Google Ads emails now include customer IDs
Advertisers handling multiple clients will now be able to quickly identify which account a Google Ads email is referring to.
Google will allow NFT gaming ads under updated cryptocurrency ad policy
These new rules will only affect games that meet specific criteria and are promoted by Google Ads certified advertisers.
How to create a successful 2023 holiday season SEO strategy
Explore the evolving 2023 holiday landscape and learn how to boost your Q4 SEO success with these key trends and best practices.
Modern link building starter guide
Link building means prioritizing quality and relationships. Learn how to avoid common mistakes and achieve meaningful results today.
E-E-A-T: Making experience and expertise your content advantage
E-E-A-T, YMYL, and other factors to consider when creating a content strategy to beat your SEO competitors and satisfy your audience.
Data-driven success lies within the power of simplicity
Dun & Bradstreet's SVP, commercial operations, explains why simplification is vital to attaining winning business outcomes.
Google adds URL Contains targeting functionality to Performance Max
The feature has been rolled out to better support Dynamic Search ads use cases in PMax.
Meta may remove ads on Facebook and Instagram for subscribers in Europe
The company is exploring ad-free versions of its apps in response to the EU's impending Digital Services Act.
Microsoft Advertising Editor expands audiences to all markets
The platform has launched new audience types and introduced in-market audiences to markets in EMEA, APAC and LATM.
How SEOs can deal with unwanted adult-intent traffic
Discover why unwanted adult-intent traffic is a concern for non-adult websites and ways to identify and control it before it impacts your SEO.
A guide to effective PPC projections
This approach to estimating PPC spend will help you align on KPIs, consider crucial variables, and communicate projections effectively.
How Google SGE will impact your traffic – and 3 SGE recovery case studies
Learn how Google Search Generative Experience could affect your website's organic traffic in this in-depth analysis.