Is Google’s new AI chatbot the Bard of the digital age?
Explore its functionalities, use cases and how it’s redefining the AI landscape in our guide.
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Learn how different types of structured data play an important role when improving SERP visibility and organic traffic.
Universal Analytics still processing data two months after ‘sunset’
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Google introduces new Limited Ads Serving policy
Google will limit the reach of campaigns from advertisers it is unfamiliar with until trust is established.
7 Google Ads features to streamline your workflow
These built-in features can help you manage your Google Ads campaigns more efficiently so you can focus on bigger-picture tasks.?
Threads search is coming, but when?
Threads search has been limited to searching for accounts. But now Threads is testing text search in New Zealand and Australia.
How to use ChatGPT to boost your PPC efforts
Using generative AI can help PPC specialists elevate their campaign management and optimization efforts. Here are four ways how.
How to build and maintain client trust in your agency
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Dominate the inbox with your free 46-point email marketing checklist
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Reddit launches AI-powered keyword research tool
Keyword Suggestions is a new feature in Reddit Ads Manager that aims to help advertisers boost the reach and efficiency of campaigns.
Using ChatGPT’s Advanced Data Analysis plugin for PPC
Explore real-world examples of how to use the feature to speed up PPC data processing and visualization, insights generation, and more.
Google Search Generative Experience officially rolls out links to webpages within answers
Launching first in the U.S., Google said it will keep testing how it presents results and prioritize driving traffic to websites.
An SEO guide to optimizing your Google Publisher Center account
Boost your brand’s visibility on Google News platforms with this advanced guide for Publisher Center optimization.
5 hidden areas of Google Ads you probably didn’t know about
Discover the untapped potential of Google Ads with these lesser-known tools – from dynamic remarketing to seasonality adjustments.
Google Search testing “Mentioned in” search snippet
Google's expandable carousel search snippet feature informs searchers which other webpages mention a website.
7 LinkedIn advertising pitfalls: Where your B2B ads setup might stumble
Steer your LinkedIn ad campaigns away from pitfalls. Learn tips for sidestepping B2B targeting, creative and optimization issues.
The secrets behind Performance Max and Google’s Black Box: Decoding the future of digital advertising
Exploring innovation, automation and transparency in the next marketing era.
5 SEO use cases for ChatGPT’s Advanced Data Analysis plugin
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X (Twitter) is bringing back political ads
The platform is reversing the decision of former CEO, Jack Dorsey, as part of its "commitment to free speech".
30 ways enterprise organizations can grow SEO with limited resources
Learn how to distribute SEO responsibilities, use AI to increase productivity, build internal SEO expertise and more.
Google Ads fixing Discovery campaign technical issue
The tech problem is preventing Discovery ads from being served on Google properties such as Gmail.
85% of titles feature keywords in Positions 1-5 of Google
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Majority of Gen Z teens watch YouTube ads – almost half can recall campaigns
YouTube is now the number one platform for teens, with almost eight in 10 using it to stream video content.
How to optimize your social media pages for search
Boost your online visibility and attract more organic traffic to your site with these tips for SEO-driven social media optimization.
Last call for Google Ads API v12
Developers using v12 need to migrate to a newer version to ensure API access is unaffected.
Customer-centric SEO: Adapting your search strategy for success
Step beyond the confines of keyword-centric SEO. Learn how to refine your content roadmap by prioritizing customer insights.
12 strategies to scale your SEO team without losing your culture
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Data and AI ignite real-time customer conversations and tangible business results
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Using ChatGPT to drive technical SEO
Learn how ChatGPT help streamline your technical SEO efforts, including with schema, meta descriptions, .htaccess rewrite rules and more.
Instacart IPO: 7 key takeaways for advertisers
Here's what we learned about Instacart advertising from the company's S-1 filing, as the company prepares for public trading next month.
How to balance competing forces in SEO
Get a handle on the delicate balance between competing SEO demands and learn tips to avoid potential pitfalls.
Bing Chat now works on Chrome, Google’s browser
Apple Safari support is coming soon to Bing Chat as well.
Mitigating technical SEO issues by empowering engineers
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TikTok Smart Performance Campaigns: What you should know
Looking to test TikTok’s latest automated campaign type? Here are key considerations when setting up Smart Performance Campaigns.
First look at Google Ads’ enhanced customer service for small businesses
Brands can book one-on-one phone consultations with a Google rep for $50.
5 essential PPC skills every agency pro must have
Want to start your PPC agency career correctly (without skipping essential steps)? Here are the top five skills to focus on.