Facebook still silent after suddenly banning then reinstating this popular gun manufacturer

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The popular American gun manufacturer Smith & Wesson says it is still being kept in the dark after its Facebook account was suddenly suspended last month.

Though the account has since been reinstated, a representative for the company told Fox News Digital that "despite multiple attempts to reach Facebook to discuss the matter, to date we have not had direct communications with any of their staff members."

The gun company, which is headquartered in Maryville, Tennessee, said staff suddenly received a notification from Facebook on Nov. 22 stating that their official Smith & Wesson account had been "suspended indefinitely."

"No warnings of a page suspension were previously communicated by Facebook," said the representative.

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Handguns are displayed at the Smith & Wesson booth at the Shooting, Hunting and Outdoor Trade Show in Las Vegas on Jan. 19, 2016. (AP Photo/John Locher, File)

The representative said Facebook referenced five posts dating back to December 2023 that they "suggest did not follow their community guidelines."

"The posts in question included consumer promotional campaigns, charitable auctions, and product release announcements," the Smith & Wesson representative explained. "While Facebook’s policies are ever-changing, which creates a burden for users to comply with, we do not believe this content violated any of Facebook’s policies or community guidelines, and similar posts have been published in the past without issue."  

Facebook’s commerce policy prohibits the promotion of buying, selling and trading of weapons, ammunition and explosives. However, according to Facebook’s parent company Meta’s website, there is an exception for legitimate brick-and-mortar and online retailers, though their content is still restricted for minors.

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Mark Zuckerberg, CEO and founder of Facebook, speaks during the Silicon Slopes Tech Summit in Salt Lake City, Utah, on Jan. 31, 2020. (George Frey/Bloomberg via Getty Images)

According to the representative, the page was reinstated on Nov. 27 after the gun manufacturer made a public statement about the incident on X.

In the post, which has 3.1 million views, Smith & Wesson criticized Facebook and thanked Elon Musk and X for supporting free speech amid what it called ongoing attacks against the First and Second Amendments. The company encouraged its 1.6 million Facebook followers and fans to "seek out platforms" that represent the "shared values" of free speech and the right to bear arms.

Despite the page eventually being reinstated, the representative told Fox News Digital that the company has still had no contact with Meta and "no rationale was given for the reinstatement beyond a comment on social media from a Facebook representative stating that the suspension had been ‘in error.’"

That same Meta staffer, Andy Stone, also directed Fox News Digital to the X post positing that Smith & Wesson’s suspension was an accident. In the post, Stone said "the page was suspended in error and we’ve now restored it. We apologize that this happened."

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Mark Zuckerberg and Elon Musk (Getty Images)

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Through it all, the Smith & Wesson representative said the manufacturer is "grateful to Elon Musk for having created a public square platform that respects the right for Americans to voice their opinions, ALL opinions, and not just those that coincide with one agenda or another – especially as it relates to our constitutional rights guaranteed under the 1st and 2nd Amendments."

The spokesperson said that since their account was suspended, they have become aware that many other social media users have been similarly silenced and de-platformed.

"While we were encouraged by the reinstatement of our account, we were similarly disappointed by the number of other users reacting to our statement on X that commented that they have had very similar experiences with their accounts being de-platformed without warning," said the representative. "While we obviously do not know the details of those instances, we encourage Meta to continue working towards a more inclusive platform which allows the freedom for respectful dialogue from all viewpoints, which is a hallmark of American society."

Founded in Norwich, Connecticut, in 1852, Smith & Wesson is one of the most recognized gun brands in America and reported $535.8 million in sales in the 2024 fiscal year.