Accelerated Mobile Pages
Saying adieu to AMP: You might be giving up rankings — and revenue
In one study travel marketers saw a 29% bump in mobile revenue with AMP....
Top SEOs on Google’s Page Experience update and what you need to know
SEOs discuss the new page experience signals and AMP's fate when it's no longer required for Top...
Low mobile page speed scores may be killing your traffic
If your score is low, there are a few things you can do without having to redesign your...
How to get brand URLs in Google AMP cache by extending TLS for Web Package
Google has successfully rushed a solution with an implementation scheme that will display your brand URLs in your page’s Google AMP cache...
AMP WordPress plugin now supports Stories
Latest update lets publishers create Stories without HTML, CSS or JavaScript...
Some cheers, a few sneers for Google’s URL solution for AMP
Solution addresses one of the most prominent AMP criticisms, but its implementation doesn’t come without controversy....
Google’s ‘Signed Exchange’ solution let’s publishers use their own URLs for AMP pages
Publishers will need to create a Signed Exchange but Cloudflare (and potentially others) promise to simplify the process....
AMP user experience updates include video, lists, more
The Accelerated Mobile Projects has rolled out a number of new capabilities so far this...
5 SEO trends that will matter most in 2019
To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action...
Ask the #SMXperts: Going All-In On AMP
If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions...
Parallel tracking offers a page-speed improvement for AdWords advertisers
Contributor Frederick Vallaeys urges advertisers to adopt the feature now, before it's required, especially if you're working with mobile...
New AMP features announced for geotargeting content, as well as some GDPR support
The Accelerated Mobile Pages project released a new "amp-geo" component and full support for the "amp-consent" component which may help some...
Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle
The feature works automatically with DoubleClick AMP ad tag and for ad networks using Fast...
Making your first AMP Story: Google’s answer to Snapchat and Instagram
With Google ready to launch AMP Stories soon, Contributor Paul Shapiro shares how to build your own AMP Story and get in front of the latest...