Good morning, is your work satisfying? 

If tenure is any measure, working in local SEO is a rewarding place to be. Half of those responding to a recent BrightLocal survey have been in the industry for more than a decade. More than 65% said they’re making more than $60,000 a year and 29% are making more than $100,000. Local SEO “has become increasingly important as Google has placed more emphasis on localized and proximity-based mobile search results,” reports Greg Sterling.

Importing your Google Ads campaigns into Microsoft Advertising can be a huge time saver — making it easy to get up and running on the platform and sync up future changes. Below, Microsoft’s Christi Olson has some pro tips on making this time-saver run smoothly.

I had no fun at all chatting with Barry Schwartz about PPC, SEO, my winding career track and working together at Search Engine Land for his video interview series. If you also want to have zero fun, you can watch our dead-serious chat here. (This was a real treat, thank you Barry.)

Ginny Marvin,

Pro Tip

Doing a Google Import into Bing Ads?

“You’ve spent endless hours in your Google Ads account optimizing account structure, optimizing bidding strategies and rules, adjusting your audiences and targeting, writing and rewriting ad copy,” explains Christi Olson of Microsoft. “What about your Microsoft Advertising account? I get it from my days managing a search agency. You don’t have time to reinvent the wheel (over and over and over again) across platforms. But now, you don’t have to.”

“Google Import offers the flexibility to import your Google Ads account directly into Microsoft Advertising either through a file or by signing into your Google Ads account —  no spreadsheets needed. You can choose what you want to import — one or a few campaigns or everything you’ve created, or even only recently updated items. You can choose the frequency — import once, or set-up automatic imports on a daily basis.”

Learn more »


5 critical elements for local marketing success

This guide from MarTech Today examines the market for local marketing solutions and the 5 critical elements for local marketing success: Listing Management, Local SEO, Local Landing Pages, Reputation Management, and Paid Search and Social Media. Also included are profiles of 17 leading local marketing solution vendors and capabilities comparisons.

Read more »

Search Shorts

Errors versus warnings in Search Console

Error vs warning. In one case at least, Google Search Console may be showing an issue as an error versus a warning incorrectly, per Martin Splitt from Google.

HTTP linking. It won’t hurt your SEO if you link out to HTTP, i.e. not secure URLs, says Google’s John Mueller. 

Mobile balance. If you’re also concerned about balancing speed and content for an image-heavy, low-text page, you’re not alone. “[F]inding the right balance can be tricky, regardless of mobile-first indexing,” said Mueller, “especially on a site that’s so image heavy and with little text. I don’t have a one-size-fits-all answer that will solve this.”


Design & execute successful digital commerce campaigns

The first-ever Periodic Table of Digital Commerce Marketing from Marketing Land is your go-to resource to understand e-commerce channels, promotional products, and omnichannel capabilities — plus optimization considerations, campaign targeting mechanisms, and tools to help you maximize exposure and efficiency.

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What we're reading

We've curated our picks from across the web so you can retire your feed reader

10 Best Practices for Paid Search Conversion Rate Optimization – Outbrain Blog

5 Effective Paid Strategies for B2B eCommerce Companies – KoMarketing

Benchmark for Success: What Your Vertical Can Achieve With Content Marketing – Moz

Google Ads Guide: An Introduction to Smart Shopping – Seer Interactive

Google cancels I/O 2020 due to coronavirus concerns – 9to5Google

How Many Google My Business Listings Can a Car Dealer Have? – Sterling Sky Inc

How To Optimise Your Paid Media Budget – Koozai

Using Google Optimize To Insert Keywords Onto Landing Pages – Beanstalk