Good morning, are you ready for a productive week?

With Google Marketing Live behind us, you may still be digesting all of the announcements. I’ve compiled quick links to all of our coverage from the event below.

On Friday, Google shed a bit more light on some of the features that will roll out for bidding, and advertisers will be pleasantly surprised that they’re aimed at giving you more control when you’re using smart bidding. The one that will probably garner the most excitement is the ability to assign conversion actions at the campaign level rather than just the account level. You’ll be able to assign the conversion actions that relate to the specific goals of each of your campaigns.

Also coming are seasonality adjustment scheduling, a conversion value rule and a new smart bidding strategy to maximize conversion value.

In not-great news, if you’ve been waiting for Google to start reporting your traffic from Image search in Google Analytics — because last year it said it would — sadly, it appears that that’s no longer the plan. Eagle-eyed SEO AJ Kohn noticed Google quietly updated its post about the change to say that will not start showing up as a referrer source in Google Analytics after all. The Performance report in Search Console will remain the only place to get that data.

Keep reading for a Pro Tip on how Nextdoor is becoming a local marketing machine, an update on SMX Advanced (which is coming right up!) and much more.

Ginny Marvin

Quick links to our GML coverage

Pro Tip

Maximizing your digital presence — in your own neighborhood — to boost business

To make the most of Nextdoor as a business marketing machine, Adam Dorfman, director of product at Reputation, recommends that businesses should:

Have a presence. Yes, Nextdoor represents one more digital platform you’ll need to manage. But it’s also an opportunity. Be aware that customers are likely looking for you and your competitors on Nextdoor for local services and products, especially if you are a service-area business such as a plumber or contractor. Creating and managing a page seems like a must.

Apply offers if appropriate. If your business relies on offers and promotions to draw foot traffic, experiment with audience targeting across multiple neighborhoods to test how well offers perform based on location.

Manage your reputation. As noted, people who review your business on Nextdoor are likely to be known personally by other Nextdoor users in your immediate vicinity. Given the propensity of Nextdoor users to review businesses, be vigilant in managing your customer ratings/reviews.”

Read More »


Live Webinar: The Future of Display Advertising - May 21

Sponsored by Bannerflow

Join our display advertising experts as they discuss new display best practices that can lift both brand awareness and bottom-line conversions. You’ll hear how you can effectively adopt emerging technologies to create more personalized, relevant display ad campaigns.

Read More »

SMX Update

Getting the most from your analytics

We all rely heavily on analytics to glean meaningful feedback on the effectiveness of our search marketing efforts and to guide new content creation and ad campaigns. But are you sure you’re using the right reports and drawing correct conclusions from them?

Find out at SMX Advanced during the Making Your Analytics Work Harder & Smarter session. You’ll hear analytics experts Jenny Halasz and Andrew Garberson provide you with a closer look at the most powerful dashboards, reporting tools, connectors and attribution options available to help you improve campaign performance.

Want even more analytics? Join Simon Poulton and Annie Cushing for the Advanced Google Analytics Clinic where you’ll gain insights into your biggest GA issues and questions, including:

  • How to combat spam.
  • Which reports to avoid and which ones to live by.
  • When to use a filter and when to use a segment.
  • And much more!

Check out the full SMX Advanced agenda and register now.

Search Shorts

Hiding content from Google? Well, here is what to expect.

Content hidden in tabs.  While we know content hidden within tabs on mobile sites will be indexed and rank in Google, Google said they won’t show that content in the search results snippets.

You know your SEO problem. Google’s John Mueller tells an SEO that he is aware of his SEO problems and they should fix it.

Machine Learning changing fast. Google’s Paul Haahr said machine learning is changing fast – and posts on Twitter an example of just how fast.

What we're reading

We've curated our picks from across the web so you can retire your feed reader

10 Basic SEO Tips to Index + Rank New Content Faster – Whiteboard Friday – Moz

Baidu (BIDU) Posts First Loss Since 2005 – Bloomberg

Documents Suggest Google Did Not Investigate Major Leaks – Wired

How startups can use Amazon’s SEO best practices to dominate new shopping verticals – TechCrunch

Italian regulators launch probe into Google over abuse of market dominance – CNBC

Migration, Migrations, Migraine – Site Move Fears are not Well-Founded – SISTRIX

New features to make audio more accessible on your phone – Google Blog

Search at Google I/O 2019 – Official Google Webmaster Central Blog

Searchers Seeing Google Ads In Discover Feed Now – Search Engine Roundtable

Supporting older versions of WordPress – Yoast


Houston SEO