Good morning, it seems black is the new green.
In Google’s mobile search results anyway. The “Ad” label for text ads is officially now black with Google’s new look for mobile search which is rolling out over the next few days. In testing since March, the new label appears above the ad headline with the display URL, also in black, appearing alongside it.
Organic listings on mobile are also getting a shake up with favicons. Your brand favicon can show alongside your site name and breadcrumbs in your mobile listings on Google. And as with text ads, the favicon and site name display at the top of the listing card.
The new look is designed to make it easier to scan results, says Google. But get ready for more content formats and actions enabled straight from the results pages.
Meanwhile, more bugs. if you tried to search with the “past hour” filter in Google Search yesterday, you likely saw some seriously wacky search results. Google said “indexing issues” were causing “stale search results” to show in some cases, though many weren’t just stale, they were entirely irrelevant. Google has had several bug issues over the past month or so, including a prior de-indexing issue and snags in Search Console, Google News and an ongoing problem in Google Ads reporting.
Keep reading for your Pro Tip on upper funnel tactics, a celebration of search and more.
Ginny Marvin
Editor-In-Chief
