google rich snippets
How Online Retailers Can Leverage Unique Identifiers & Structured Data
Ever since the Hummingbird update, there has been a ton of Internet buzz about entity search. What is entity search? How does it work? And what...
Infographic: How To Troubleshoot Google Authorship Issues, A Step-By-Step Flowchart
In October, I spoke at SMX East about some of the opportunities and challenges when implementing Google Authorship. At about the same time, a...
Google’s Data Highlighter Adds Support For Book Reviews
Google has quietly added support for book reviews rich snippets with the data highlighter tool. Pierre Far from Google announced it on his...
Google’s Data Highlighter Now Supports Movies, TV, Articles, Products, Local Biz & Apps
Google has quietly added support for six additional data types to the data highlighter rich snippet markup tool they introduced back in...
Google Continues To Experiment & Expand Authorship
If one theme was abundantly clear at SMX West in March, it was the question over the importance of authorship and how it might impact future...
No, Publishership Isn’t Coming Soon To Google Search To Join Authorship
There are expectations in some quarters that publishers will soon be able to have their logos showing up in Google in the way that authors can...
How To Get A 30% Increase In CTR With Structured Markup
As documented by case studies in the U.S. and abroad, retail firms can get up to a 30 percent increase in organic traffic by using structured...