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DoubleClick Search Inventory Campaigns Now Auto-Create Ad Groups, Ads, Keywords

Inventory-aware campaigns in DoubleClick Search, designed to automate campaign management for inventory-reliant search campaigns, are getting even more dynamic. DoubleClick Search now automatically creates ad groups, ads and keyword lists for inventory-aware campaigns based on your settings. Launched back in August as “inventory management,” inventory-aware campaigns integrate with Google Merchant Center to apply changes to search campaigns […]