Google

Lessons From Google On Optimizing Your SEO

Dan Cobley, Google UK’s Managing Director, recently revealed that Google’s infamous 2007 “50 Shades of Blue” experiment involving ad links in Gmail increased revenue by $200 million a year. These results switched the balance of power from design-driven to engineering data-driven decisions, and famously led Google’s top designer, Doug Bowman, to ultimately to resign in frustration. […]

Apple

The Search Engine We REALLY Want To See Google (Or Microsoft) Build

When you sit down and think about it, search engines today have not changed all that dramatically in terms of depth-of-insight compared to their early days. Google recently added the Knowledge Graph for a subset of queries; but at its core, the level of insight available to the searcher remains primarily the Web links on […]

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