PPC Bidding
Getting A Better Read On The Value Of Smartphone Paid Search
The increasing ubiquity of mobile devices has been a mixed blessing for paid search advertisers. On the one hand, most industry stats show...
How To Automate Mobile Bid Multipliers — And Other New AdWords Scripts Tricks
September 5th marks the first anniversary of AdWords Scripts. I’ve been using them extensively to automate tasks ranging from reporting...
Enhanced Campaigns: Ad Group Mobile Bid Adjustments Now In AdWords API
The roll-out has begun. Earlier this month Google said it would be adding ad group-level mobile bid adjustments to enhanced campaigns. As of...
Google’s Enhanced Campaigns Inspire Love, Hate And Hope For The Next Version
Tensions were high in the pay-per-click world yesterday, as marketers held their collective breath waiting for news of what were rumored to be...
Smart Bidding Requires Smart Ad Clusters
Proper bidding requires smart, flexible data structures that allow keywords to be tagged with attributes. If bidding clusters and analysis are...