ppc campaign management
Now “Undo” Google AdWords Changes From Change History Reports
Taking action after a completing a test in Google AdWords may just have become a whole lot easier. An new “undo” button was spotted...
Analyzing Competitiveness In Your Paid Search Account
The auction-based industry we work in involves a number of metrics which help search marketers identify where they are doing better or worse...
AdWords Campaigns That Don’t Use Advanced Settings Will Be Migrated To Standard Type Campaigns
Over the next few weeks, Google will be migrating AdWords campaigns that don’t use any advanced features from “All Features”...
The Zen Of PPC Campaign Reporting
Okay. It’s February. We’ve finally got all the year-end reporting and summaries for our clients done and delivered, and have set forth to...