Andrew Goodman

Andrew Goodman is founder and President of Toronto-based Page Zero Media, a full-service agency obsessed with PPC performance since 2002. Current clients include Well.ca, Princess Auto, and Nuts.com. Andrew wrote 2 editions of Winning Results With Google AdWords (McGraw-Hill), a pioneering book on PPC strategy and tactics. He continues to speak regularly at SMX and other events. He was also an adviser to (and later, co-founder of) a consumer review startup, Toronto-based HomeStars, acquired by HomeAdvisor in 2017.

AdWords Landing Page Quality Refresher

“Everyone has a plan until they get punched in the mouth.” This gem from heavyweight boxing legend Iron Mike Tyson also applies to...

Whither DART Search?

SES San Jose 2008 is now in the books and another Google Dance — that annual bash that provides us all with so much safe, clean YouTube fodder...

Revisiting Content-Phobia In Paid Search

While I am on holiday this week, through the magic of Internet time and custom tubes, my column isn’t. During this time off I’ll be...

Website EKG A Must for ROI

I was casually chatting with a super-savvy Web 2.0 friend – we’ll call him Mac – about a website I work closely with. We’d spent the last...

seo